If you know your recipient well

[kexej28769@nongnue]

It is just as important as the content, as it is what will make the recipient open the message or not. And their subsequent experience will depend largely on the impression they have of it . That is, if you make a promise in the subject line, you have to keep it. Otherwise, you will be disappointing the reader, and consequently, your action will have failed. Ideally, you should not create too high expectations if you are not going to fulfill them. Be fair to the subscriber. 4.- Be brief One of the most useful tips when writing email marketing texts is to keep them as short as possible. A subject line that is too long can work against you. For example, it might not be displayed on mobile devices and the user would miss half of the information. 5.


- Ask the reader Asking one-on-one questions hospitals email list hospitals email list is a good technique for writing texts for email marketing. Questions attract attention because they generate curiosity and the user feels the need to discover the answer. This is a good strategy to increase the opening rate of emails. 6.- Include keywords Why is it useful to use keywords when writing your email marketing texts? Because it helps the reader create a context . However, you should avoid overused words, especially those like “free” or “offer” , as these tend to end up in spam without further consideration. If you need more examples, here are 50 other words that you should avoid. 7.- Play with the urgency strategy When it comes to promotions or time-bound actions, mention this to your recipient in the subject line to create a sense of urgency and make them hurry up to open your message.