One of the most common questions for those who work with content marketing is how to choose the topic of an e-book.
For those of you who have extensive knowledge about certain subjects or are experts in a specific area, creating a digital book and sharing this knowledge can be very profitable!
what are the advantages of making an e-book;
how to choose the e-book theme;
how to promote your digital book;
the biggest trick to defining the theme of your digital book.
What are the advantages of making an e-book?
Digital books, unlike blog posts, provide more extensive and detailed content on subjects and make reading easier precisely because they are virtual.
E-books have several other advantages, both for chile whatsapp data authors and readers. To understand better, check out the main ones we have gathered:
Benefits of digital books for authors
For writers and authors, the advantages are numerous. Among them we have:
There is no need for a large financial investment for production – the costs of publishers and printing are waived when we talk about ebooks. Since they are virtual, there is no such expense compared to traditional books;
are a tool to attract more leads – many companies use digital books as a tool to attract more people who are interested in their products and services. By offering the content for free, it is possible to obtain the person’s data and convert them into a future customer!
are universal – when you create material online, it will be available for anyone, anywhere in the world, to download or purchase.
Benefits of e-books for readers
Those who opt for reading digital books are enjoying some benefits as well. They are:
being able to take the book anywhere, since it is digital;
being able to acquire it for free;
receive the material in a few minutes, without having to leave home.
How to choose the theme of the e-book?
As mentioned, this question is a concern for many professionals who work with content marketing. An ebook can be defined as a digital bait, in which the strategy is to make rich content available to the user. In exchange for the material, in most cases, it is necessary to provide an email address in order to download it.
In other words, with this practice, there are benefits on both sides, as we mentioned: the user will have access to rich content and, for those who produced it, it will be possible to obtain information to maintain the relationship with the acquired lead.
It is well known that e-books are an excellent way to capture leads and advance relationships with prospects, but the biggest challenge is still creating truly relevant content that generates interest. In this sense, it is essential to follow the steps:
Understand your target audience
Before defining a theme for the e-book, it is essential to observe the characteristics of your target audience, for example, their preferences, interests and objectives.
Typically, the theme should be defined based on a pain that involves the context of that group of people. Based on this perception, the selection of possible themes will be simplified and the probability of success is significantly higher.
On this same topic, Fabio Ricotta, CEO of Agência Mestre, also explains in the video how to discover the pain and main affliction of the public. To get valuable information, a great tip is to ask! Doing a simple survey can generate good insights into topics.