Shows the position a given page is ranked for a specific term. With this diagnosis, you will be able to understand more precisely what to do to improve the quality of your content.
You can find this information using tools like Semrush . If your content is on the second page for a specific keyword, for example, you can improve the quality of that content to get it to the first page.
We can highlight three types of purchase intention, check it out!
Navigational
When you type a term into Google and links appear about it , us companies board of directors email list clicking on one of them indicates navigational intent. As we can see in the keyword “twitter”, links about different approaches to the subject will appear.
Informational
In this case, it comes down to searches to solve a problem or find out about a subject . For example, “what is digital marketing” represents an informational intention.
Transactional
We have reached one of the most important ones, the intention directly related to the purchase , exactly. In “black tennis shoes price” we find the transactional intention.
How to Find the Right Keyword for a Marketing Campaign
There are several factors that determine the performance of keywords and, consequently, of websites indexed in search engines. Therefore, when choosing the appropriate terms, you should consider the following aspects:
Products and services
What are the main characteristics and objectives of your company and what is the best way to define what it offers?
People
How does your audience behave online? What topics catch their attention? What keywords will attract them to your website?
Strategies
What is the goal of your digital marketing campaign? What do you hope will happen when your company appears in a search? That the customer will learn about your company, buy from you immediately, or get in touch?
Competitors
What are the terms that differentiate your business from the competition? How can you prevent potential customers from finding other companies before you do? The idea here is not to copy keywords, but to analyze the search volume and act in a different way, or with synonyms to compete .
Metrics
After finding the keyword, the ideal is to monitor its progress, to assess whether it is offering good results or not.
Updates
It is common for Google algorithm updates to appear, which can influence the ranking of your keyword, so being in line with these changes is essential.