Regular customer feedback is essential to understand and respond to customers' needs and expectations. Valuable insights can be gained through surveys, feedback forms and direct conversations. This information should be used to continuously improve the product and adapt it to changing customer requirements. An open dialog with customers shows that their opinion is valued and contributes to long-term loyalty.
Value-based pricing
Value-based pricing is one of the most effective ways to set the price for your SaaS product. The price is based on the perceived value your product offers customers. The higher the benefit for the customer, the higher the price can be set. This strategy requires a thorough market analysis and a deep understanding of the needs and pain cambodia whatsapp number database points of your target group. Through regular customer surveys and feedback loops, you can continuously adjust and optimize the perceived value of your product.
Freemium models and free trial periods
Freemium models and free trial periods are proven methods to convince potential customers of your SaaS product. With a freemium model, you offer a basic version of your product free of charge, while extended functions are subject to a charge. Free trial periods allow users to test your product without obligation and see its added value for themselves. These strategies lower the barriers to entry and increase the likelihood that users will upgrade to a paid version later on.