3 steps to harness the full potential of AI in Marketing, according to Google UK VP

Master the art of fan database management together.
Post Reply
monira444
Posts: 425
Joined: Sat Dec 28, 2024 5:53 am

3 steps to harness the full potential of AI in Marketing, according to Google UK VP

Post by monira444 »

“Artificial Intelligence has the potential to solve society’s most pressing challenges, lead businesses into a new phase of growth and enhance human creativity.” These were the words chosen by Google UK and Ireland Vice President Debbie Weinstein to describe the benefits of AI.

Debbie points out that, although Artificial Intelligence tools may seem new to most users, such resources have been used by Google and other giants in the technology world for many years. In addition, the VP points out that, with the expertise acquired over decades of use, these companies have learned to identify the risks and complexities involved in the social and professional use of these tools.

Based on this point, the executive highlights that the advancement of AI has brought Marketing professionals a new environment of unparalleled complexity. In this scenario, the choice to implement AI can transform daily activities and contribute in an unprecedented way to obtaining results from strategies developed around the technology.

The Vice President's statement is supported by morocco whatsapp data numbers: globally, 70% of companies that adopted AI saw an increase in revenue, while 28% saw a reduction in operating costs, according to a survey released by McKinsey. With this in mind, Debbie listed three steps that Marketing professionals should take to take full advantage of the potential of AI tools:

Identify the main challenge
The VP points out that marketing professionals must have a real understanding of the main challenges faced by a business and how marketing can help solve these problems. Typically, what these professionals want is to find ways to achieve profitable growth. Therefore, AI, with its ability to identify new opportunities for engaging with consumers, is perfectly suited to contribute to this challenge.

Differentiate yourself through data
Understanding, from first-party data, the operational nuances and value acquired from the different types of consumer interactions with the brand can make AI solutions even more powerful. In this sense, the VP highlights that the better the data available, and the clearer the most profitable online actions for the brand, the more AI can do to contribute to profitable growth.

Test, learn, and scale, repeatedly
Develop some hypotheses. Create a few small campaigns to test. Once you see a performance improvement, roll out the process at scale. Then test again, faster, more accurately, and toward stronger, more profitable growth.
Post Reply