This helps to evaluate the effectiveness of traffic attraction channels

[aminaas1576]

Study of applications and other conversion actions. Metrica allows you to get a detailed analysis of the audience's behavioral factors: how forms are filled out, orders are placed, pages are viewed. Thanks to this, you can understand how effective the site, its pages and individual blocks are and what needs to be changed to improve the results. Useful guide "How to segment your audience to get more applications" .
Setting up goals. The service allows you to set up specific goals for the site, which help analyze the effectiveness of advertising campaigns, determine the most popular products and services, and improve the user experience on the site.
Integration with internal Yandex services and external new zealand consumer email list systems : CMS, Yandex.Direct, call tracking, etc. This is necessary for the automation and optimization of a wide variety of processes: simplify analytics, link the work of the sales and marketing departments, analyze the quality of applications and segment them by category, etc.
How Yandex.Metrica Works
Yandex.Metrica collects data on website traffic, visitor behavior, traffic sources, etc., based on the principle of an online counter. You need to install a special code on your website page that records and collects data on each visit. In Metrica itself, reports and visitor activity maps are generated from the received data. You will be able to see which users visit the resource, for what reasons they do not make a purchase, which pages are the most popular, and you will understand how to get more traffic and leads. We will tell you below where to get data and how to analyze it.

In order for Yandex.Metrica to start collecting data, a special code must be installed on the site. Before installing the code, you must register. Let's look at the steps that need to be taken to receive data about users and their behavior in Yandex.Metrica.