Potential customer data may include: socio-demographic information: age, gender, place of residence, marital status, education and profession, presence of children and other characteristics; psychological characteristics: personality traits, hobbies and interests, views and lifestyle; information from social media accounts; search query data; history of completed purchases, purchasing behavior and much more.
Big data, based on the method of obtaining it, can be new zealand telegram number database divided into three categories: — information about clients from the company's own databases. This is the purchase history, information about the use of the application and discount card, reaction to promotional offers, personal data from the profile, etc.
Second Party Data — information from partner companies about audiences with similar interests: buyers of sports equipment and frequent guests of a ski resort, visitors to a vegetarian cafe and customers of an eco-goods store. Someone else's database can be bought or exchanged for your own.
Third Party Data — transaction data from the Fiscal Data Operator databases and major market players: retailers, banks, providers, mobile operators, etc. First Data collects and uses this type of information in its work to accurately identify target audience segments for a specific client request.