Contextual advertising is placed in Yandex search and in YAN:

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Together with experts, we tell you what formats of advertising and announcements are available in Yandex Direct, for whom they will be relevant, who can be trusted to work with the service and how much it will cost a business.

Advertising formats in Yandex Direct: pros and cons
In a broad sense, advertising in Yandex Direct can be divided into contextual and media.

Display advertising works at the upper levels of the sales funnel, when the user is not yet ready to buy, and the brand needs to attract their attention to its products or services. The effect of such advertising is not immediate. The first applications have to wait from one to several weeks, and sometimes months.

Contextual advertising works at different levels of the funnel. It can be used to work with a "hot" (ready to buy) audience to warm up interest in a product or service and stimulate users to perform a uae email list target action (application, online purchase, subscription). In this case, the result is immediately noticeable, because the person who will be shown such advertising already knows what, why and when he wants to buy.

The upper levels of the funnel can also be warmed up with the help of contextual advertising, the main thing is to set up targeting correctly . For example, using the keywords “which Japanese cars to buy” or “reviews of cars” you can attract “cold” clients (who are still choosing/thinking about buying).

This is where serious performance marketing begins, combining content marketing with a customer journey map (CJM) , remarketing, e-com and much more. As a result, you will attract a large and new audience to your sales funnel , which you can smoothly and with high conversion lead to a purchase (this also includes repeat sales and upselling).