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Because a message that is repeated frequently becomes a truth. 5.- Take advantage of the halo effect Take advantage of the halo effect If you work in the beauty, fashion or any other sector related to physical appearance, you cannot fail to apply the halo effect in your cognitive biases and Email Marketing strategy. and actions of people that have previously been valued positively. So it is ideal to incorporate it into the sending of emails in which beauty products, cosmetics, perfumes, clothing, etc. are promoted. Because this will attract those consumers who give greater importance to their physical appearance, and like to highlight it. Keep in mind that it is common for the human brain to associate external beauty with personal and professional success. So much so that there are studies that show that human beings tend to consider physically attractive people to be more trustworthy.


In addition, they also classify them betting email list as good people. 6.- Give something in return Give something back Another cognitive bias that you can apply to your email marketing strategy is reciprocity. It involves giving something in return to the consumer so that they are encouraged to buy what you are trying to sell in your message. If you send them an email offering one of your products or services, give them the option of a discount on their purchase to get them excited. This is a simple way to incentivize people to take the action you want. Just make sure you give them something in return that they find really attractive and beneficial. As you can see, it is not difficult to integrate cognitive biases and Email Marketing into your strategy. You just have to study them carefully and implement them in each campaign you launch.