Here it is customary to distinguish the following segments:

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Such different opinion leaders
It is important to understand that the status of "Influencer" unites a wide variety of personalities. They are not just not the same, but often completely different. Therefore, if you are planning to boost your online reputation and brand image through an influencer resource, you will need to clearly understand: who exactly should you contact? In other words, by what criteria - in addition, of course, to the content topic - will we choose an influencer? To decide on this, you need to understand how to classify opinion leaders. This is what we will talk about now.

Number of followers


Celebrities—have more than 1 million subscribers afghanistan telegram number database within a specific platform. As a rule, these are cultural and sports stars, as well as particularly popular bloggers. That is, individuals who have a huge influence on the media environment. The peculiarity of the audience of such individuals is their diversity. These are both full-fledged fans and haters. Often, the majority of subscribers are the so-called dead souls. Due to the exceptional high cost, cooperation with such titans of the media world is only possible for large companies.
Macro influencers — their audience is up to half a million to a million followers. This niche includes, for example, supporting actors, less popular athletes, as well as experts in a narrow specialization who have managed to get popular and build an audience. A promising option for cooperation: the prices are several times lower, and the reach is quite decent.
Micro-influencers — an audience of 1,000 to 50,000 subscribers. There are practically no well-known media personalities here. As a rule, ordinary “private” bloggers who have managed to differentiate themselves and attract the audience’s attention due to their exclusive knowledge and experience break into this segment. The prices for promo integrations are even lower here, but such individuals are stricter in selecting offers — they absolutely must not lose the audience’s trust. Therefore, there should be no falsehood, everything should be as organic as possible.
Nanoinfluencers. Small bloggers with an audience of up to 1,000 followers. At the same time, the activity and involvement of subscribers here is the greatest. Due to this, communication is closer - if a blogger recommends something, then this is regarded more as friendly advice.