The science of timing in email marketing

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You can organize content into stacked blocks to create distinctions or sections. Legible fonts: opt for readable fonts and font sizes. The font size should be to points for body text and larger for headings. Tappable buttons and links: part of designing finger-friendly navigation is to make sure there is enough space for clicking. Appropriately-sized visual elements: large file sizes tend to take longer to load. However, don’t use images to convey essential information.

Some recipients may have blocked or el salvador telemarketing list disabled images in their email services, so they won’t be able to read them. Ample white space: long walls of text create a wall between you and the audience. Format your content with enough spacing to make it readable and understand. If you don’t follow any of this, your emails can be eye-straining and hard to read. The following example illustrates how overwhelming poorly structured emails are on mobile: dense political email example source: political emails adapt email cadence to engagement levels email frequency is a tricky topic because there are no clear-cut rules.

While political emails are not subject to can spam regulations, sending too many–especially donation requests–might get you on the voters’ wrong side. Email frequency tweet source: x (twitter) aside from complaining about the deluge of emails on social media, subscribers can easily opt out of your messages or, worse, report them as spam. Conversely, dialing the volume way down might cause them to lose interest in your campaign. Great news: the recipients will tell you their desired number of interactions through their activity and engagement level.