Use social media as a starting point to send people back to your blog

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That’s why they are an indispensable tool for expanding your blog’s audience. Depending on your niche, you may want to focus on Instagram, Facebook, or others. Each social media has its strengths:

Facebook : audience tends to be medium-high age groups. Perfect for content such as long posts, images, videos and for sponsorships with Facebook Ads ;
Instagram : people mostly between 18-34 years old. Excellent for images, medium-short content, Stories , direct interaction with your followers and, again, for sponsorships with Instagram Ads ;
TikTok : social media for the very young! Ideal for challenges, brand awareness, flash content, a virtual place where trends and fashions are born;
Pinterest : for those looking for a visual community. Ideal for images and content that talk about creativity and DIY (Do It Yourself);
LinkedIn : the social network for business. If you are talking about marketing, personal growth, cryptocurrencies, HR… this is the social network to choose.


Whichever platform you choose, create compelling content that plays on users’ curiosity and encourages them to click on external links that lead to your blog.

Link building


Internal and external links are the lifeblood of your blog. Links from external sites allow you to receive traffic from other sources, beyond organic search and social; internal links are a signal of authority to Google (as well as a support for users, who can delve deeper into various topics).

External links, or backlinks , are not easy to get: the citation only comes if your content is very well done and says something unique.

But you can also work on an ad hoc link building strategy, selecting oman email list and contacting valuable sites and blogs that may be interested in yours (but be careful not to fall into link exchange, a practice that is strongly frowned upon by Google).

Internal links, on the other hand, are links within an article that point to another article on your blog.

This way, when a user reads an article on a topic, they will find links to relevant articles, they might be interested and continue reading, consequently spending more time on your site, which is a very important factor.

The time each visitor spends on your site is in fact one of the factors for positioning in search results!

Internal links are also indicators of authority: it's essentially as if I were telling Google, look how much I know about this topic .

You can add links within your article and at the end. Try to find interesting articles that are logically connected to each other, so as to further encourage your visitors to continue reading your blog.