The challenge more applications at the same cost

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At the beginning of 2020, the client said that they were ready to process more applications and increase the budget. It was again important to maintain a certain cost of attracting an application. The client asked not to disclose it.

Plus, at the end of December 2019, the client opened an office in Kazakhstan - we needed to cover this region as well.

Launch of advertising in Kazakhstan
In January, we launched campaigns in Yandex and Google for Kazakhstan. We used part time data campaigns for search queries and with banners in networks.

Among the search queries were general ones and by type of houses. For example, the general query was "glued laminated timber houses". By type of houses - "Finnish houses", "half-timbered houses". And it was precisely the advertising campaigns for Finnish houses that were the most effective.

In the second month of work in Kazakhstan, in February, these campaigns already collected 66 applications. Subsequently, the number of applications during peak periods reached 313 per month.