Regardless of the business model or the field in which a company operates, to be sustainable over time it must resort to advertising. It is essential to carry out a correct advertising strategy to attract more clients and therefore increase turnover . Now, how to make a truly effective advertising campaign?
If your advertising department or the agency you have hired follows the following 5 steps , it will be able to meet its objectives without any problem. The idea is to apply them in a systematic and progressive way:
Set specific goals: be very clear about georgia b2b list what you want to achieve with your advertising strategy. Do you want to increase your turnover? Do you want to announce a new product? Do you need to position your brand in a specific region?
Apply the variables of the Marketing Mix : take your time to define the target audience, assign a realistic budget that fits reality; determine the frequency, duration and characteristics of the campaign and carry out an exhaustive media planning.
Make the most of your creativity: apply the AIDA(S) model to convey the message correctly. The 5 acronyms of this method will be very helpful in creating and implementing a successful campaign:
Capture the attention of your target audience.
Generates interest from the target audience.
Create a need in the target audience, the desire to acquire your product or service.
Trigger the desired action in your audience: buy, renew, hire a service, etc.
Achieve maximum satisfaction . The customer must exceed their expectations.
Campaign launch: launch your carefully prepared message through the selected media. Before, during and after the launch, you must constantly monitor and supervise.
Measuring results: review all the metrics you obtain to optimize future campaigns.
The success of an advertising campaign lies in knowing the target audience very well, having a clear and concise message and knowing how to get it across. Having professionals in advertising, marketing, communication and design is essential to achieve the objectives.
It is also necessary for the business managers to get involved and provide the maximum information to the experts and let them carry out the work. If you comply with all these premises, it is more than certain that your promotion strategy will be very effective and efficient. Have you carried out a campaign using the AIDA(S) model? Applying it is very simple and will be very useful.