Generation z – how to stand out to capture genz’s attention

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Understanding consumption habits and other characteristics of different generations is relevant for marketing and human resources.

In digital communication , the Baby Boomer generation is what we call internet users who are over 60. Those born in the mid-60s, more precisely from 1965 onwards, are virtually known as Generation X.

Generation Y , also called millennials, are those born after 1980. Those who arrived in the world after 2001, Generation Z or after 2010, Generation Alpha , can be called children of the 21st century.

Many people do not understand the need for this separation. However, for the market, dividing generations in this way helps to understand the behavioral profile when directing communication . However, age is not always a determining factor. However, it is a segmentation that contributes in many aspects.

For example, a large part of Generation Z aspires to whatsapp netherlands professions that do not yet exist from a regulatory point of view. There is also the curiosity of Generation Alpha who, despite being too young to think about the “job market”, have already been observed as influencers in purchasing decisions.

The challenges faced by Baby Boomers, Xers and Millennials have been, for example, thinking about building a building for an activity that does not yet exist or an infrastructure that meets futuristic innovations. Do you need to have outlets in garages for electric cars? Or, how many outlets will be needed in a room? Considering that equipment increasingly has wireless connections…

generation z

How generations communicate
Despite all this virtual interaction, GenZ is well connected to social and environmental issues. In other words, despite their digital lives, they are connected to human issues.

In a survey conducted by Google Consumer Survey, 85% of participants, men and women, aged between 18 and 25, demonstrated a predisposition towards environmental causes, in favor of diversity, combating racism, in defense of feminism and the deconstruction of stereotypes.

Generation Alpha, despite being very young, has also influenced the market by seeking greater consumer representation. Of course, in this case, there is the influence of parents, millennials. However, when a child with a physical disability asks her mother why there is no doll like her in that store, she is using her protagonism to seek representation. This can indeed come naturally from the child without any influence.

When we stop to think about the particularities of generations, how they see the world and what they expect from it, market researchers must ask themselves:
What language?
What really entertains them?
How do these young people communicate?
What influences your decision making?
What are your job and future prospects?
How to relate to them ethically, respecting legal limits?
How will marketing and advertising be able to reach them, given the authenticity that this generation demonstrates?
What to do to stand out in the digital world ?
The digital universe has become increasingly prevalent in relationships between generations. Despite meeting in person, a large portion of the youngest members of GenZ have a group of friends who are exclusively virtual. In other words, groups in gaming chats, for example, where people there have never met in person; but consider each other friends.

Not to mention the purchasing relationship, research, and information exchange. Everything is online. For groups that meet in person, before leaving, someone in the group has certainly already researched where to go on the internet and shared their impressions with the group. Oh! And of course, through apps like WhatsApp or Telegram.

Generation Z

Generation Z – How to attract attention and stand out on social media
The amount of time spent in front of screens today is almost immeasurable, whether it's working, playing games or watching videos and series.

This is common to all generations. Smart TV, tablet, cell phone. From Baby Boomers to the Alpha generation, each one on their channel of interest, they are all online. Even in outdoor situations, the cell phone is always with them.

To attract attention and stand out, you need to know what influences each generation and their decision-making. Or, what arguments they use to influence those with purchasing power.

Authenticity is the word of the day. It is no wonder that the YouTuber market has been growing more and more. The platform that has the most influence on GenZ young people is YouTube in first place, and Instagram in second place. But this is something that can change at any time, as the dynamics of this group do not follow a linear logic.

Brands are no longer as relevant as they used to be. Not for this group of people who value sustainability, authenticity, future prospects and truth. If a brand has these characteristics, it wins over. But if it falters, it easily loses the attention of this group of people who, above all, communicate at an incredible speed.

This digital ecosystem allows a young person who doesn’t like a certain artist or brand, for example, to discover their new song through comments made by a YouTuber they follow. Or, they can find out about an interesting campaign led by a certain brand, also in a video, which is neither an advertisement nor a “merchan”… Got it?

That's why large corporations are increasingly using YouTubers as digital influencers. Yes, it works. It's the ecosystem forming a web that connects with strategy.

Future perspectives are also a subject that attracts and also promotes good reach and digital presence for brands.