The grille of the BMW – the ' kidney grille ' or two kidneys in Dutch – is one of the most characteristic elements of a BMW. Whether it is a large grille or a small grille, this design has been around for years. Of course, it has been adjusted over the years.
In addition to being an air intake, the kidney grille on the BMW i Vision Dynamics is much more than that, as this quote from BMW shows:
“One glimpse into the future: For the BMW I Vision Dynamics, the prominent, enclosed 'kidneys' in the minimalist front end bring together the past and the future of BMW. Where the BMW kidneys have previously acted as a symbol for the company's expertise in engine development, the BMW i Vision Dynamics deploys them as declarations of technological know-how. Indeed, underlying sensors turn the kidneys into an 'intelligence surface'.”
The electric models (BMW i sub-brand) have a blue accent in the grille, so that they are immediately recognizable as a “real” BMW. The design is the reason for premium brands such as BMW to buy one. In addition, people also want to make a clear statement: if the car looks like a fast car, then it is one.
Recognition
Recognizability is one of the most important elements, together with design in general. Certainly in the case of Renault where there was a group of loyal customers who always bought Renault. However, that target group is getting older. A step was needed to make Renault recognizable and popular again.
In search of the soul of Renault, a people-centric brand.
Life stages
Renault has chosen the Life Stages concept for the different phases in our lives:
Love
Explore
Family
Work
Play
Wisdom
Concept cars
For each phase they have developed a concept car , which fits the things that are important at that moment. The Family phase is about space, family, etc.
While car development is becoming increasingly new zealand whatsapp number digital, from design, visualization to actual production, there is still a large part of manual work with clay models.
Making and mock-up of clay
But eventually the concept will be converted into production cars. The Dezir became the inspiration for the Clio. It had to be a Laetitia Casta (French actress and model) on wheels, according to Van den Acker. Two-seater, red in color. The design is full of symbolism (if you want to know what, watch the video).
Every petal of the life flower became a concept car. And as a derivative of that, a real production model appeared. Every detail has been thought about.