The power of influencers many inconsistencies

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In recent years, a new type of celebrity has emerged: influencers. Most of them started their careers on social media, creating material on specific topics. Over the years, they have managed to gather a huge audience. This is especially noticeable in the beauty industry. Young girls with no makeup training offered accessible makeup tutorials for other young women who were just starting to get into the world of makeup. After a while, the creators even became an authority for a large number of people. Cosmetic brands knew how to take advantage of this.

Paid collaborations began to emerge, where taiwan phone code beauty companies sent packages of cosmetics to be tested by influencers. When a product proved its effectiveness and was promoted by a popular celebrity, it was bought en masse in stores and pharmacies. Trust, authority and the desire for “good and proven” products make cosmetics recommended by influencers easily purchased.



Because of their enormous influence on the TV viewing audience, they are the right people to promote our product to a specific audience. However, in order not to fail, we should only work with those who belong to the right sector.

In recent times, many inconsistencies have been observed between the products advertised and the content that influencers usually offer. This reflected negatively on their image, as well as on the credibility of the products advertised.