if you want to improve marketing effectiveness?
Posted: Sun Dec 22, 2024 6:33 am
When you break down a problem, you will find that there are many small details that you need to think about.
Due to time constraints, the marketing director israel girl whatsapp number training of College today mainly talks to you about "how to choose channels". This article will give you an answer to what factors need to be considered when choosing channels.
Being familiar with channels means whether you can choose the right channels for brand marketing promotion, and also means whether the promotion can achieve good results.
Only by understanding the characteristics of various channels can we screen out channels suitable for brand promotion; only then can we formulate different promotion strategies based on the characteristics of different marketing channels.
Here we divide each channel into five categories based on its characteristics: portal, social, search, video, and self-media.
A benefit: Add assistant Orange to receive the complete version of the channel analysis mind map.
Portal
When we talk about portal websites, we immediately think of some big ones like
Advantages: high platform trust, high SEO weight
Disadvantages: Inaccurate audience, low traffic
Application: Brand image enhancement, new product launch
channel:
① Large portals: brand activities, new product launches, interviews with celebrities, negative reviews
publish some experience sharing, practical tutorials and other content to increase product awareness.
Marketing Director
(Full version of channel analysis chart added by assistant)
Social
Some communities, societies, and forums that are social and interactive in nature belong to the social category.
Advantages: High user stickiness and clear intention
Disadvantages: small audience, uncontrollable topics
Purpose: ① Increase product awareness ② Guide attention ③ Spread word of mouth
The community is highly interactive but time-sensitive, and every high-quality answer in the community can be seen when it is searched.
Marketing Director
(Full version of channel analysis chart added by assistant)
Search Class
In a narrow sense, you may think of search as Baidu search and Baidu engine. In fact, search in a broad sense includes SEO, ASO (mobile app search ranking), question and answer, e-commerce, life services, WeChat search, etc.
Advantages: Accurate traffic and controllable conversion
Disadvantages: slow effect, difficult to operate
Purpose: Product sales, user acquisition
When writing search articles, you must choose the right keywords. ASO also recommends that you give it a try. It is possible to turn your website into an app, and the effect may be beyond your imagination.
Marketing Director
(Full version of channel analysis chart added by assistant)
Video
Videos are divided into two categories: long videos and short videos:
01. Short videos
Purpose: Build trust, increase product awareness, and increase product sales
Advantages: high credibility and strong monetization capability
Disadvantages: low retention, high technical threshold
Due to time constraints, the marketing director israel girl whatsapp number training of College today mainly talks to you about "how to choose channels". This article will give you an answer to what factors need to be considered when choosing channels.
Being familiar with channels means whether you can choose the right channels for brand marketing promotion, and also means whether the promotion can achieve good results.
Only by understanding the characteristics of various channels can we screen out channels suitable for brand promotion; only then can we formulate different promotion strategies based on the characteristics of different marketing channels.
Here we divide each channel into five categories based on its characteristics: portal, social, search, video, and self-media.
A benefit: Add assistant Orange to receive the complete version of the channel analysis mind map.
Portal
When we talk about portal websites, we immediately think of some big ones like
Advantages: high platform trust, high SEO weight
Disadvantages: Inaccurate audience, low traffic
Application: Brand image enhancement, new product launch
channel:
① Large portals: brand activities, new product launches, interviews with celebrities, negative reviews
publish some experience sharing, practical tutorials and other content to increase product awareness.
Marketing Director
(Full version of channel analysis chart added by assistant)
Social
Some communities, societies, and forums that are social and interactive in nature belong to the social category.
Advantages: High user stickiness and clear intention
Disadvantages: small audience, uncontrollable topics
Purpose: ① Increase product awareness ② Guide attention ③ Spread word of mouth
The community is highly interactive but time-sensitive, and every high-quality answer in the community can be seen when it is searched.
Marketing Director
(Full version of channel analysis chart added by assistant)
Search Class
In a narrow sense, you may think of search as Baidu search and Baidu engine. In fact, search in a broad sense includes SEO, ASO (mobile app search ranking), question and answer, e-commerce, life services, WeChat search, etc.
Advantages: Accurate traffic and controllable conversion
Disadvantages: slow effect, difficult to operate
Purpose: Product sales, user acquisition
When writing search articles, you must choose the right keywords. ASO also recommends that you give it a try. It is possible to turn your website into an app, and the effect may be beyond your imagination.
Marketing Director
(Full version of channel analysis chart added by assistant)
Video
Videos are divided into two categories: long videos and short videos:
01. Short videos
Purpose: Build trust, increase product awareness, and increase product sales
Advantages: high credibility and strong monetization capability
Disadvantages: low retention, high technical threshold