For Kotler, offering products to the masses is no longer so effective in today's world.
There is a lot of competition and more demanding audiences, so you better focus on making sure your product really meets the needs of your consumers.
Don't be afraid to innovate, one of Philip Kotler's main recommendations
As Kotler recommends, you must know how to adapt to new systems.
Technology is constantly moving and you must move with it. If you refuse to indonesia number list innovate, you will be left off the consumer map.
Plan and measure
When advertising and doing business, many companies forget the importance of planning and measurement.
Kotler talks about the essential nature of creating future scenarios for a company.
It is also key to align marketing efforts to make intelligent planning and measure results in order to make informed decisions and avoid errors.
Create a sense of belonging for customers
Make your consumers feel part of your company, part of the creative process and the development of your products.
For Kotler, this is the best alternative in today's business.
Don't underestimate Marketing
Although it is just another department in your company, don't treat Marketing as just one part, but as a whole in your company.
Marketing should serve as a force for making and taking smart business decisions.
Build your brand with momentum
Stand out and make a difference over your competitors.
Don't be lazy and go for a good brand building!
One way to do this is to offer unique experiences to your consumers.
Introduce Marketing to your other departments
Teach the rest of your company why Marketing is so important , as this is what brings advantages to the company and they need to know why.
Digital Marketing Lessons from Philip Kotler's Perspective
Philip Kotler, as a marketing guru, has not only taught us lessons on this subject, he has also taught us lessons regarding the virtual.
Here we leave you the main ones.
Check that you have your online presence
For this Marketing professor, companies must have a presence on Social Media because they have taken control of Marketing.