Create reports to surface findings to the company
Posted: Wed Jan 22, 2025 9:45 am
The 2023 State of Social Media from Sprout highlights that about 3 in 4 business leaders find it challenging to see how social media impacts the bottom line. Targeted and concise reporting can make this connection crystal clear.
The crux is to link social media outcomes with key business bulgaria b2b leads goals such as increasing brand awareness or improving customer satisfaction. Next, use a mix of quantitative and qualitative social media metrics like engagement rate, share of voice or customer sentiment trends to understand social’s impact.
Social listening tools like Sprout consolidate listening data from multiple sources, making it easier to present a comprehensive picture to your leaders.
Suppose the Sentiment Summary on your Listening dashboard highlights an increase in negative sentiment following a product release or brand campaign. You can dial in further to pinpoint what’s causing the decrease, viewing words and phrases that continue to pop up in conversations with the Word Cloud feature.
A preview of Sprout’s Listening dashboard highlighting Sentiment Summary and Sentiment Trends.
A preview of Sprout’s Word Cloud feature highlighting top keywords, hashtags and mentions.
Analyze recurring themes or keywords (like matcha in the above image) and dig into brand and industry conversations. Then, you can learn what’s causing the recent uptick in negative sentiment. Now, armed with both data and context, create a targeted report for your company leaders.
Thus, when you connect business goals to social data, you demonstrate the tangible value of how social listening impacts your company and customers. This, in turn, translates into building a case for further investment in social to keep these vital brand conversations going and turn more customers into advocates.
The crux is to link social media outcomes with key business bulgaria b2b leads goals such as increasing brand awareness or improving customer satisfaction. Next, use a mix of quantitative and qualitative social media metrics like engagement rate, share of voice or customer sentiment trends to understand social’s impact.
Social listening tools like Sprout consolidate listening data from multiple sources, making it easier to present a comprehensive picture to your leaders.
Suppose the Sentiment Summary on your Listening dashboard highlights an increase in negative sentiment following a product release or brand campaign. You can dial in further to pinpoint what’s causing the decrease, viewing words and phrases that continue to pop up in conversations with the Word Cloud feature.
A preview of Sprout’s Listening dashboard highlighting Sentiment Summary and Sentiment Trends.
A preview of Sprout’s Word Cloud feature highlighting top keywords, hashtags and mentions.
Analyze recurring themes or keywords (like matcha in the above image) and dig into brand and industry conversations. Then, you can learn what’s causing the recent uptick in negative sentiment. Now, armed with both data and context, create a targeted report for your company leaders.
Thus, when you connect business goals to social data, you demonstrate the tangible value of how social listening impacts your company and customers. This, in turn, translates into building a case for further investment in social to keep these vital brand conversations going and turn more customers into advocates.