What is pricing and why can it be your best ally?

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Pricing is the process by which a company determines the monetary value of its products or services.

It is one of the most strategic and crucial decisions in any business, since the price not only affects the profitability of the company, but also the perception of value that customers have about what is offered.

A price that is too high can drive away russia telegram database customers, while a price that is too low can undermine profitability and give the impression that the product or service lacks quality.

The goal of pricing is to find a balance that maximizes revenue while being attractive to your target audience.

If you sell services you must master the art of pricing


Mastering the concept of pricing is essential for professionals who manage service businesses, for several strategic reasons that transcend setting prices for their solutions.

Pricing is an art, and as such, it is not without influence.

Simply put, it can directly influence the perception of value, competitiveness in the market and, ultimately, the profitability of your business.

These are just a few of the reasons why you should thoroughly study this pricing process if you want to break billing ceilings in your service business:

Perception of value and market positioning
In service businesses, value is often intangible and largely dependent on customer perception.

In this short video, the founder of the Convierte Más Group , Vilma Núñez, explains it to you with a couple of real examples: