1. LEGO’s Botanicals Challenge
Posted: Wed Jan 22, 2025 9:31 am
4 creative social media campaign examples to inspire you in 2024
Some of the best social media campaigns have joined the ranks of the greatest creative efforts in advertising history.
To help you get inspired, here are some attention-grabbing creative social media campaign examples to get your creative gears turning.
LEGO never fails to create fun content. And recently, they belgium b2b leads leaned into their slogan “adults welcome” with a social campaign built to bring attention to new additions in their Botanicals Collection—a range of flower-building sets.
LEGO chose the perfect time to promote these new flowery sets—in the lead-up to Valentine’s Day. Their social campaign consisted of a few pieces (no pun intended). On TikTok, they featured a weekly LEGO Botanicals Challenge where florist creators were challenged to make creative displays using Botanicals sets.
@lego
Bryce is bringing the outside in this week on the LEGO Botanicals Challenge. Watch the whole thing: @FLOWER BOY #flowertok #flowersareforever #legobotanical #lego
♬ original sound – LEGO
On Instagram, they posted beautiful Valentine’s-themed displays and LEGO Botanicals being built by a former contestant on The Bachelor.
And their campaign was taken offline with “Le Florist”—a LEGO store that was transformed into a florist shop populated with LEGO flowers and bouquets.
Some of the best social media campaigns have joined the ranks of the greatest creative efforts in advertising history.
To help you get inspired, here are some attention-grabbing creative social media campaign examples to get your creative gears turning.
LEGO never fails to create fun content. And recently, they belgium b2b leads leaned into their slogan “adults welcome” with a social campaign built to bring attention to new additions in their Botanicals Collection—a range of flower-building sets.
LEGO chose the perfect time to promote these new flowery sets—in the lead-up to Valentine’s Day. Their social campaign consisted of a few pieces (no pun intended). On TikTok, they featured a weekly LEGO Botanicals Challenge where florist creators were challenged to make creative displays using Botanicals sets.
@lego
Bryce is bringing the outside in this week on the LEGO Botanicals Challenge. Watch the whole thing: @FLOWER BOY #flowertok #flowersareforever #legobotanical #lego
♬ original sound – LEGO
On Instagram, they posted beautiful Valentine’s-themed displays and LEGO Botanicals being built by a former contestant on The Bachelor.
And their campaign was taken offline with “Le Florist”—a LEGO store that was transformed into a florist shop populated with LEGO flowers and bouquets.