At first glance, the potential for using deepfake technology,

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However, such use of AI seems relatively harmless, since it is unlikely that a voter seriously thinks that a candidate or opponent could act in certain films. Most likely, they are reminiscent of the good old practice of collage, which was used in political posters even before the invention of AI.

which allows you to superimpose kuwait whatsapp number database the face of another, well-known political leader on an image of a person, giving a speech that he did not actually give, seems more dangerous. Deepfake has already been used by the campaign of US presidential candidate, Florida Governor Ron DeSantis, writes The New York Times. One of these videos was a video of former President Donald Trump hugging Dr. Anthony Fauci, the government's top Covid-19 expert, whom DeSantis has criticized. The videos looked real, although experts have found that they are fake.

In turn, DeSantis' opponents used deepfake to attack the presidential candidate. In the summer, a video appeared on social media in which DeSantis announced that he was withdrawing from the election race.

However, publicist Shnurenko believes that deepfake technologies represent "the least danger" since they are relatively easy to distinguish. "The main danger is the transparency of each person in front of social networks."

It is worth noting that back in May, a number of leading American social networks owned by billionaire Mark Zuckerberg announced policies on the use of AI in political advertising. Manufacturers were required to label their products with a warning that this content was made using AI.

In the US, President Biden recently signed an executive order to tighten regulation of the technology. Leading companies must share the results of AI testing with authorities before they are put into production. The US Department of Commerce has been tasked with developing standards for labeling content created with the help of AI.

Publicist and AI researcher Shnurenko recalls that many scientists have criticized AI, but this reaction seems belated to him. "It is unlikely that this "arms race" can be stopped by pushing the genie back into the bottle," says Shnurenko.