Outdated Internet Marketing Trends

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Companies and agencies need to closely monitor new products, master them and test them in their advertising. What seems like a unique tool today will become common practice tomorrow, and in advertising it is extremely useful to be the first.
In 1986, famous American marketers Jack Trout and Al Ries wrote a book called "Marketing Warfare," which became a bestseller in its niche for a long time. Trout and Ries are known as the founders of the concept of "positioning," which is now an integral part of any sensible marketing strategy .



The book "Marketing Wars" was dedicated to macedonia telegram database Carl von Clausewitz - the greatest, as the authors called him, marketing strategist

In their book, the essence of marketing is described as a constant confrontation between competitors, and marketing strategy as the art of war with competitors. The authors talk about the need to develop a strategy, set goals, and choose the necessary tools to win over their customers. Mistakes in the designated activities in war can look like an attack on an unnecessary city when the enemy has already occupied important objects. Or, for example, sending archers against rifle squads with machine guns, something similar happened during the modernization of Japan in the second half of the 19th century. It is not difficult to imagine the end of such actions. Defeat is inevitable if you do not have information about the current situation and modern weapons for fighting. The same thing happens in marketing wars.

Modern marketing is fast-paced and unpredictable. Much of what was written by researchers and practitioners not only decades ago, but last year, is irrelevant today. However, the principle of war remains unchanged, where victory can only be won by "those warriors in whom old paths merge with new ones."