Modified broad match Overview and differences from broad match
Posted: Wed Jan 22, 2025 8:34 am
It is called modified broad match because it delivers ads only to keywords that are more specific than broad match
As with partial match, the order of the keywords can be in any order, and changing the word order for keywords with two or more words will not change the users to whom the ad is delivered.
The areas that are significantly different from partial matches are:
"Basically, ads are only delivered to search terms that contain the keywords you registered."
That is what it means.
With broad match, your ad will be served if it is relevant to your keyword, but with modified broad match this is not the case.
Modified broad match keywords are the keywords growth of the overseas chinese in canada you set with a "+" attached.
For example, if the location is "Saga Hospital," the correct setting would be "+Saga +Hospital."
Additionally, according to Google Help, your ads may appear for similar variations of individual words or combinations of words into a single keyword.
Your ad may also appear for close variations of each of the "+" terms, or for combinations of terms into a single keyword.
Modified broad match (legacy behavior) – Google Ads Help
Specifically, if your ad is delivered with the keywords "+Saga +hospital," and a user makes a typo and searches for something like "sag hospital," and Google recognizes that this is a common typo, it will consider that to be a similar phrase and your ad will be displayed.
Also, even if you set keywords that combine words such as "+Saga hospitals," your ad will still appear if you search for "Saga hospitals."
However, there are many hospitals in Japan that have the name "Saga" in their name, such as "Saga Hospital," so in this case your ad will most likely not be delivered.
As with partial match, the order of the keywords can be in any order, and changing the word order for keywords with two or more words will not change the users to whom the ad is delivered.
The areas that are significantly different from partial matches are:
"Basically, ads are only delivered to search terms that contain the keywords you registered."
That is what it means.
With broad match, your ad will be served if it is relevant to your keyword, but with modified broad match this is not the case.
Modified broad match keywords are the keywords growth of the overseas chinese in canada you set with a "+" attached.
For example, if the location is "Saga Hospital," the correct setting would be "+Saga +Hospital."
Additionally, according to Google Help, your ads may appear for similar variations of individual words or combinations of words into a single keyword.
Your ad may also appear for close variations of each of the "+" terms, or for combinations of terms into a single keyword.
Modified broad match (legacy behavior) – Google Ads Help
Specifically, if your ad is delivered with the keywords "+Saga +hospital," and a user makes a typo and searches for something like "sag hospital," and Google recognizes that this is a common typo, it will consider that to be a similar phrase and your ad will be displayed.
Also, even if you set keywords that combine words such as "+Saga hospitals," your ad will still appear if you search for "Saga hospitals."
However, there are many hospitals in Japan that have the name "Saga" in their name, such as "Saga Hospital," so in this case your ad will most likely not be delivered.