Your customers are waiting for you. Are you ready?

[fomayof928@mowline]

The rapidly growing condiment manufacturer is quick to respond to customer comments and questions on social. When they do, the small business acts as if they are a chef making personalized recommendations to someone dining at their restaurant. Probably because they are a chef-founded company, and they put satisfying flavor and spice above all else.

A screenshot of a customer commenting on a Melinda's uk b2b leads Hot Sauce Facebook Reel mentioning how much they love the heat in the hot sauce. The brand chimes in that they love to hear it.

A screenshot of a customer comment asking for regular sized bottles. Melinda's Hot Sauce responded with a store locator where the customer could find those bottles.

Melinda’s genuine, wholesome demeanor makes it easy to cheer for the brand and its co-founders. Their efforts, on social and beyond, are why the brand has found its way on so many “best hot sauces” lists alongside household favorites.

A screenshot of a comment on Melinda Hot Sauce's Facebook Reel of a customer who doesn't like one of the flavors. Melinda's team responds with appreciation for the feedback.

The play: As a food retailer, it might have been easy for Melinda’s to take on a sarcastic tone, like many food and beverage industry peers. But that wouldn’t be true to their brand ethos. Larger brands should take note of the power of being true to your values, and remember that when you put your heart into your products, it shows in your customer care efforts.

That wraps up our second installment of the Post Performance Report. Stay tuned for next month’s edition where we’ll be focusing on brands mastering influencer marketing. In the meantime, remember these key takeaways: