Financial: ROI, DRR, turnover, profit, etc.

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By time : LTV, Churn rate, retention rate, etc.
We will tell you more about all the indicators in the following articles, but for now you just need to understand that a competent assessment of marketing effectiveness is not always available to the customer and, in order not to be deceived, before starting cooperation with the agency, you should approve with the specialists a list of indicators that will allow you to determine the success of the work at each stage.

Work under contract
Everything is quite simple here. It is hong kong telegram database necessary to find out whether the contract is signed at all. The contract is important, since it is a legal guarantee of the work being performed and in case of non-performance it assumes the payment of compensation in the form of a part of the funds paid.

There are several types of agency agreements:

monthly subscription fee;
hourly pay;
long-term contracts (from 3 months to a year).
The most convenient option for both parties is a monthly payment at a fixed rate. Also, if there is a contract, you, as the customer, make a payment or part of the payment only after receiving the report and completing the approved work.