Define ad groups for each product before choosing keywords
Posted: Wed Jan 22, 2025 8:20 am
The dog at the fountain of life-giving water symbolizes the user who has figured out the landing page and orders what he wanted (for example, water with delivery)
We've gone through the building blocks. Now, the whole process. How Brad Geddes creates advertising campaigns in 8 steps.
8 Steps to an Effective Google AdWords Advertising Campaign
Set up your advertising campaign goals in Google Analytics (or Yandex.Metrica).
Create separate campaigns for the search network and the display network (on Google partner sites). It is not advisable to mix them, so as not to get confused in the statistics.
Create keywords for each ad group. Google AdWords will show you what keywords people use to find your site.
To save budget, use exact and modified broad keywords. If budget allows, add broad match phrases and negative keywords.
If you are creating a display campaign (with banner ads), choose placements manually. This will reduce your costs.
Check your Google AdWords reports often. They will show you when and where your ads are bringing in more orders.
Make life easier for the user. DSEO Plugins for WordPress
SEO
SEO
Evgeniy Letov
"All in One SEO Pack" vs. "Yoast SEO" - comparing SEO plugins for WordPress.
Fighting brunette and blonde personify the battle of the best SEO plugins
The fighting brunette and blonde represent the battle of the best SEO plugins.
And they just look good.
These are millionaire plugins: the number of installations has exceeded 1 million. The closest competitor, SEO Ultimate, has 200,000 installations. Well, the plugins are trustworthy.
Both plugins handle the basic responsibilities:
Edit page headings, description architect phone number data and keywords.
Helps with CHPU (human-readable) URLs.
Edit Sitemap.xml and robots.txt files.
Even if you are used to "All in One SEO Pack", and on the client's site you find "Yoast SEO" - no problem. The interface of the plugins is similar, and you will easily figure it out. Both plugins are a good choice for optimizing a site on WordPress.
on't force them to register on the site. Let people decide for themselves whether to register or not. This is how Brad Geddes increased the profit in one of the campaigns in Google AdWords by 40%.
With these tips, your advertising campaign will please you with cheap clicks and high conversion. Be sure to read the book "Google AdWords. The Complete Guide".
We've gone through the building blocks. Now, the whole process. How Brad Geddes creates advertising campaigns in 8 steps.
8 Steps to an Effective Google AdWords Advertising Campaign
Set up your advertising campaign goals in Google Analytics (or Yandex.Metrica).
Create separate campaigns for the search network and the display network (on Google partner sites). It is not advisable to mix them, so as not to get confused in the statistics.
Create keywords for each ad group. Google AdWords will show you what keywords people use to find your site.
To save budget, use exact and modified broad keywords. If budget allows, add broad match phrases and negative keywords.
If you are creating a display campaign (with banner ads), choose placements manually. This will reduce your costs.
Check your Google AdWords reports often. They will show you when and where your ads are bringing in more orders.
Make life easier for the user. DSEO Plugins for WordPress
SEO
SEO
Evgeniy Letov
"All in One SEO Pack" vs. "Yoast SEO" - comparing SEO plugins for WordPress.
Fighting brunette and blonde personify the battle of the best SEO plugins
The fighting brunette and blonde represent the battle of the best SEO plugins.
And they just look good.
These are millionaire plugins: the number of installations has exceeded 1 million. The closest competitor, SEO Ultimate, has 200,000 installations. Well, the plugins are trustworthy.
Both plugins handle the basic responsibilities:
Edit page headings, description architect phone number data and keywords.
Helps with CHPU (human-readable) URLs.
Edit Sitemap.xml and robots.txt files.
Even if you are used to "All in One SEO Pack", and on the client's site you find "Yoast SEO" - no problem. The interface of the plugins is similar, and you will easily figure it out. Both plugins are a good choice for optimizing a site on WordPress.
on't force them to register on the site. Let people decide for themselves whether to register or not. This is how Brad Geddes increased the profit in one of the campaigns in Google AdWords by 40%.
With these tips, your advertising campaign will please you with cheap clicks and high conversion. Be sure to read the book "Google AdWords. The Complete Guide".