But like persistent viruses

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The point here is to make the product offered exceptional, unusual and interesting. Moreover, Seth states that advertising alone, no matter what it is, is not enough for success. “TV ads, banners on websites, radio spots - none of that works anymore. People don’t have time to stop and pay attention to all that. They have everything. They don’t care about your noise.”

The maxim about the death of advertising afghanistan telegram database seems rather dubious. However, significant immunity to the advertising that the guru, who was inducted into the Marketing Hall of Fame of the American Marketing Association, talks about has indeed been developed. , advertising does not die , but mutates and develops, acquiring new forms, and successfully penetrates the minds of consumers, encouraging them to buy.

However, advertising is not always enough; a distinctive consumer motive is needed, which is an alternative to image and "entertainment" advertising. This motive is formed on the basis of a unique selling proposition (USP), associated with the exclusive properties of the product and with a statement that no one has made on the market before.

The term USP was introduced in the mid-20th century by the American advertiser Rosser Reeves, one of the “pillars” of advertising theory and practice, the author of many famous advertising images and slogans, including M&M's, Colgate, Anancin, etc.

Reeves believed that advertising could have only one purpose - sales. Not loyalty, not recognition, not popularization and other terms so beloved by advertisers, but sales.