The main digital marketing KPIs you can work

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Starting with the form. Once you have a list of the aspects involved in a given action, it's time to prioritize them. That is, give priority to those that generate the most conversions. Next, you can continue testing the areas that are causing you the most problems or that are the hardest to define. Finally, classify the tests based on the potential impact on certain metrics, the importance you give to said metric, and the investment required to implement the change. 4.- Set a specific time period A/B testing schedule for landing pages You know the actions you are going to carry out thanks to your digital marketing calendar.


Now you need to define the time period in which these actions will take place. 5.- Define the performance indicators Once you know the variables you are going to test with your A/B tests for clinics email list landing pages, you will have to determine which indicators you will use to measure the results. Only in this way will you be able to make decisions. on are: Page views. Unique visitors. Length of stay. Completed forms. Pages per visit. Cost per lead. Comments. New leads generated.


Production cost. Benefit. 6.- Design templates Create basic templates for each type of action, and when it's time to launch A/B tests, customize them. It's essential that each test consists of the following steps, regardless of its objective: Date. The month in which it will be released. Name of the test. The objective. The hypotheses. The indicators. The results. 7.- Dedicate 15 minutes You don't need much time to start your A/B test for landing pages. It is recommended that you set the key areas of your study based on a distribution that allows you to save as much time as possible: Set the key elements you want to analyze.