We see that the bounce rate and the number of visitors who spent less than 10 seconds on the page have decreased. The number of visitors who spent more than 10 seconds on the page has increased.
According to Yandex Metrica, the share of visitors who placed an order increased from 2.42 to 2.74%.
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Changed the catalog page on the real estate sales and rental website, received a reduction in bounces
Let's look at the catalog's landing page in 2008 - before starting to work with us, and in 2023 - after working with us.
In 2008, there are no photos of properties on the car owner phone number data page. To see an apartment, you need to fall into each card. It is difficult: there are many options and inconvenient filters. Finding the right property turns into a quest.
Landing page of the real estate sales and rental website. 2008.
What has changed:
We gave a lot of recommendations, the customer reworked everything from start to finish. Here are the main points:
we placed the filter compactly so that it did not take up the entire first screen,
photos and necessary information have been added to the preview of the object card,
removed distracting side menus,
The menu was left only at the top.
Landing page of the real estate sales and rental website. 2023
What's the bottom line?