Consequences on the advertising industry
Posted: Wed Jan 22, 2025 6:34 am
2.- Word of mouth to discover ad blockers Neither blogs nor social networks. The main source of information for users when it comes to discovering or learning about an ad blocker are: Word of mouth, 41%. Online news, with 21%. 3.- Main motivations for using ad blockers The reasons that lead users to install ad blockers on their computers are: The slowdown in navigation , with 74%. Intrusive advertising , with 68%. Excessive advertising is another factor that influences this decision, with 62%. 4.- 73% would agree to unblock ads if they had value This is a clear example of how cookies are not being used properly and how retargeting strategies are not being carried out correctly.
Users are interested in finding content that really offers something to them. Therefore, relevance is a fundamental factor. If the ad is relevant, no one would want to block it. 5.- Greater control office email list of advertising could prevent this behavior 89% of users who are considering installing an ad blocker say they would back out if they could avoid seeing ads. So, if you want to know how to avoid the increased use of ad blockers, this is one of the ways to consider. Forbes vs Adblockers Adobe and PageFair presented a study in which they revealed that the losses of websites around the world had reached a figure of 22 billion dollars due to Ad Blockers .
But that's not all. The fact of blocking advertising has influenced many websites and has led them to close down since they survived from advertising. For their part, the affected brands decided to launch " counterattack " actions. Forbes and Yahoo! are some of the entities that have taken action. For example, Forbes decided to deny access to its website to users who were using Ad Blockers . In case you have them activated and want to enter its website, you will quickly get a message like this: “Hello again, it seems that you are using an Ad Blocker.
Users are interested in finding content that really offers something to them. Therefore, relevance is a fundamental factor. If the ad is relevant, no one would want to block it. 5.- Greater control office email list of advertising could prevent this behavior 89% of users who are considering installing an ad blocker say they would back out if they could avoid seeing ads. So, if you want to know how to avoid the increased use of ad blockers, this is one of the ways to consider. Forbes vs Adblockers Adobe and PageFair presented a study in which they revealed that the losses of websites around the world had reached a figure of 22 billion dollars due to Ad Blockers .
But that's not all. The fact of blocking advertising has influenced many websites and has led them to close down since they survived from advertising. For their part, the affected brands decided to launch " counterattack " actions. Forbes and Yahoo! are some of the entities that have taken action. For example, Forbes decided to deny access to its website to users who were using Ad Blockers . In case you have them activated and want to enter its website, you will quickly get a message like this: “Hello again, it seems that you are using an Ad Blocker.