Email marketing strategy: what do you need to get started?
Posted: Wed Jan 22, 2025 6:16 am
Email marketing is a technique with a long history in marketing, and is considered a veteran technique today. The results of this technique do not surprise us, since 80% of users check their email several times a day .
What is Email Marketing?
Email Marketing is a technique, known as emailing, which consists of the mass sending of emails to a list of contacts .
This technique is used as a method of recruitment or loyalty , being one of the most effective actions.
There are different types of emails that will be sent depending on the purpose of the action. Take note of some of the most common examples:
Acquisition emails: They serve to attract new customers to our brand.
Newsletters: Brands usually have a section dedicated to Newsletters on their website. This format allows us to maintain regular contact with the user, periodically offering them updates or news about the brand.
Loyalty emails: The purpose of this type of email uganda whatsapp lead is to get our user to buy from us again and not decide to go to the competition. It is about evangelizing the user.
Email Marketing Strategy: What do you need to get started?
Email marketing strategy
First of all, we must have a strategy to start working on. In this strategy we will start by defining SMART objectives . These objectives arise after thinking about the reason why we want to do Email Marketing; having the intention of building loyalty is not the same as having the intention of increasing sales of a specific product.
Once we have defined what we want to achieve, we set realistic goals, which will take us to the next step: Thinking about how you are going to achieve those goals, always keeping in mind short, medium and long-term strategies.
Email Marketing Tools
Once the objectives are clear, we will choose the Email Marketing tool. Nowadays there is a wide variety of tools: Some of the best known are:HubSpot, MailchimpandSendlane.
After deciding which tool to use, we will get to work.
A unique and personalized message
We will create a message that allows us to make the user feel unique, offering them a personalized and targeted message, based on the segmentation carried out.
The email should be direct and simple , avoiding a sales-focused tone. We don't want to be considered SPAM!
The importance of responsive design
On the other hand, we must keep in mind that the design of the email we send must be responsive . Mainly because most people use their mobile phone to manage or respond to the emails they receive.
Therefore, we cannot consider this strategy without considering a format adapted to mobile devices. If we do not follow this guideline, we would be offering a poor user experience.
In addition to offering a bad image of our brand since we will not be able to deliver the message correctly to users.
Definition of metrics
Finally, define the metrics, this will be the way to measure the success of your Email Marketing strategy.
Metrics will vary depending on the defined objective. Failure to define the objective will result in failure to execute.
Continue your visit byour blogto continue informing you about Email Marketing.
What is Email Marketing?
Email Marketing is a technique, known as emailing, which consists of the mass sending of emails to a list of contacts .
This technique is used as a method of recruitment or loyalty , being one of the most effective actions.
There are different types of emails that will be sent depending on the purpose of the action. Take note of some of the most common examples:
Acquisition emails: They serve to attract new customers to our brand.
Newsletters: Brands usually have a section dedicated to Newsletters on their website. This format allows us to maintain regular contact with the user, periodically offering them updates or news about the brand.
Loyalty emails: The purpose of this type of email uganda whatsapp lead is to get our user to buy from us again and not decide to go to the competition. It is about evangelizing the user.
Email Marketing Strategy: What do you need to get started?
Email marketing strategy
First of all, we must have a strategy to start working on. In this strategy we will start by defining SMART objectives . These objectives arise after thinking about the reason why we want to do Email Marketing; having the intention of building loyalty is not the same as having the intention of increasing sales of a specific product.
Once we have defined what we want to achieve, we set realistic goals, which will take us to the next step: Thinking about how you are going to achieve those goals, always keeping in mind short, medium and long-term strategies.
Email Marketing Tools
Once the objectives are clear, we will choose the Email Marketing tool. Nowadays there is a wide variety of tools: Some of the best known are:HubSpot, MailchimpandSendlane.
After deciding which tool to use, we will get to work.
A unique and personalized message
We will create a message that allows us to make the user feel unique, offering them a personalized and targeted message, based on the segmentation carried out.
The email should be direct and simple , avoiding a sales-focused tone. We don't want to be considered SPAM!
The importance of responsive design
On the other hand, we must keep in mind that the design of the email we send must be responsive . Mainly because most people use their mobile phone to manage or respond to the emails they receive.
Therefore, we cannot consider this strategy without considering a format adapted to mobile devices. If we do not follow this guideline, we would be offering a poor user experience.
In addition to offering a bad image of our brand since we will not be able to deliver the message correctly to users.
Definition of metrics
Finally, define the metrics, this will be the way to measure the success of your Email Marketing strategy.
Metrics will vary depending on the defined objective. Failure to define the objective will result in failure to execute.
Continue your visit byour blogto continue informing you about Email Marketing.