Retargeting: what it is and how to use it in your company
Posted: Wed Jan 22, 2025 6:15 am
If you are just starting out in the world of Digital Marketing, you should know that a large part of the traffic that reaches your website does not convert. Specifically, 98% of users do not convert on their first visit to a website . Therefore, after capturing the first traffic to the website, there must be a retargeting strategy behind it.
In today's article we tell you all about retargeting, what it is and how to use it in your company . Keep reading!
Retargeting: What it is and how it works
Retargeting, also known as remarketing, is a digital marketing technique that consists of retargeting users who have already interacted with our brand with advertising.
This digital marketing technique works thanks to the cookies that are installed in the user's browser once they have visited a website. Once they leave our website and enter others, they will see advertisements from third-party campaigns showing advertisements for products they have previously viewed.
By applying retargeting we can increase our saudi arabia whatsapp lead Click Through Rate (CTR) , thus increasing conversion and recovering users who have been undecided when it comes to purchasing.
Furthermore, the more users visit our website, the more possibilities we will have for effective retargeting.
Channels for retargeting
You should keep in mind that this technique does not only affect users who have visited our website but can also be applied to users who have opened one of our emails.
Below we tell you which are some of the channels where we can carry out retargeting. Take note!
1) Display advertising
The user sees banners of our brand when visiting certain websites. These banners will have one message or another depending on the products in which the user has shown interest.
2) Social Media Ads
We can also find ads on social networks aimed at those users who have interacted with our brand.
3) Email Marketing
Finally, as we have mentioned before, we can also sendpersonalized emailsto those users who have left their shopping cart full and left without completing the purchase.
Tips for successful retargeting
remarketing what is it
Finally, we tell you the keys to doing retargeting properly. Don't miss them!
Segment your campaigns well. Segmentation is crucial in all our campaigns .Digital Marketing Strategies.
The landing page is one of the key elements. The landing page should be specific based on the final objective.
Limit the frequency of your campaigns. We must not over-impact users as this can become annoying.
Renew the creatives. As the campaign progresses, update the images.
Keep in mind the funnel phases . You must carry out separate campaigns that differentiate at what point each user is present. It is not the same to impact a user who is visiting us for the second time than one who has interacted repeatedly.
A/B test. Continuously test to find out the best set of elements for your ad. Vary the creative, try different copy, or tweak the landing page.
In today's article we tell you all about retargeting, what it is and how to use it in your company . Keep reading!
Retargeting: What it is and how it works
Retargeting, also known as remarketing, is a digital marketing technique that consists of retargeting users who have already interacted with our brand with advertising.
This digital marketing technique works thanks to the cookies that are installed in the user's browser once they have visited a website. Once they leave our website and enter others, they will see advertisements from third-party campaigns showing advertisements for products they have previously viewed.
By applying retargeting we can increase our saudi arabia whatsapp lead Click Through Rate (CTR) , thus increasing conversion and recovering users who have been undecided when it comes to purchasing.
Furthermore, the more users visit our website, the more possibilities we will have for effective retargeting.
Channels for retargeting
You should keep in mind that this technique does not only affect users who have visited our website but can also be applied to users who have opened one of our emails.
Below we tell you which are some of the channels where we can carry out retargeting. Take note!
1) Display advertising
The user sees banners of our brand when visiting certain websites. These banners will have one message or another depending on the products in which the user has shown interest.
2) Social Media Ads
We can also find ads on social networks aimed at those users who have interacted with our brand.
3) Email Marketing
Finally, as we have mentioned before, we can also sendpersonalized emailsto those users who have left their shopping cart full and left without completing the purchase.
Tips for successful retargeting
remarketing what is it
Finally, we tell you the keys to doing retargeting properly. Don't miss them!
Segment your campaigns well. Segmentation is crucial in all our campaigns .Digital Marketing Strategies.
The landing page is one of the key elements. The landing page should be specific based on the final objective.
Limit the frequency of your campaigns. We must not over-impact users as this can become annoying.
Renew the creatives. As the campaign progresses, update the images.
Keep in mind the funnel phases . You must carry out separate campaigns that differentiate at what point each user is present. It is not the same to impact a user who is visiting us for the second time than one who has interacted repeatedly.
A/B test. Continuously test to find out the best set of elements for your ad. Vary the creative, try different copy, or tweak the landing page.