Digital marketing trends 2020: everything we've learned this year

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Do you want to take advantage of the digital marketing trends that emerged throughout 2020 in your 2021 strategies? Find out in this article what the most innovative digital marketing trends of 2020 have been. Keep reading!

Digital Marketing Trends 2020: What have we learned?
Digital Marketing Trends 2020

The digital marketing sector is evolving at a rapid pace, which is why we must constantly update ourselves, informing ourselves about everything that is happening in the sector.

Take note of everything we have learned during 2020 and start improving your Digital Marketing Strategy.

1) Storydoing
Nowadays, brands are no longer just looking to tell stories, but to get users involved netherlands whatsapp lead live a complete experience. This is a trend that has been increasing year after year. We have no doubt that it will continue in 2021.

2) The popularity of eSports
Without a doubt, the gaming sector is experiencing rapid growth, to the point of being one of the advertising channels that has seen the greatest increase in demand.

Furthermore, this year, given the circumstances in which we find ourselves, its popularity has increased.

3) Virtual Events and Webinars
Video training has been the star of 2020. The coronavirus has led to an increase in webinars over the past year, reaching a substantial saturation.

In addition, many companies have had to adapt and plan events digitally, which has been both a challenge and an innovation.

4) Artificial Intelligence
One of the most anticipated digital marketing trends for 2021 is Artificial Intelligence.

This is because AI will allow us to ensure a good user experience thanks to the personalization of the online purchase of our potential customers.

5) Video Marketing
Video Marketing is one of the Digital Marketing Trends that has been with us for the longest time.

However, during 2020 and soon in 2021, we will see how this trend increases further. So much so that Google Ads has implemented a new TV section in its advertising platform.

In addition, platforms like Youtube are already offering us tools, such asYoutube Video Builder, which facilitate the creation of visual content for users who are experiencing audiovisual content for the first time.

6) The Stories: LinkedIn Stories and Twitter Fleets
Stories are here to stay. Recently, social networks such as LinkedIn and Twitter have surprised us with the addition of stories, with a format very similar to that used on Instagram, dynamic videos lasting 24 hours.

The perfect trend to give rise to our creativity.

7) Interactive content
Content marketing trends for 2020 are looking for more interactive content. An example of this is interactive questionnaires, surveys or ebooks. A new way of connecting with our potential clients that will continue throughout 2021.

Are you ready to face 2021 with the help of the top 7 digital marketing trends of 2020? We hope that our article has helped you to launch your digital marketing strategy for next year.