Target audience examples
Posted: Wed Jan 22, 2025 6:02 am
Leverage social listening
Social listening is the practice of tracking latvia business email list conversations your target audience is having about your brand and related topics. This requires looking beyond posts your brand is tagged in, and reading between the lines to analyze what’s really being said. Use the information to refine your target audience into sub-groups and adjust as you go.
A key way to learn how to market to your target audience successfully is by studying brands that are doing it well—whether they’re in the same industry as you or not. Let’s take a look at four standout brands when it comes to target audience marketing.
Nike
Nike’s target audience is made up of athletes, fitness aficionados and sports enthusiasts. The brand often targets specific subgroups, including women in sports and younger athletes. While the majority of their target audience enjoys professional sports, many of them are also big fans of college sports and rising stars on the field and court. In this video celebrating Iowa Hawkeyes basketball player Caitlin Clark becoming the NCAA Division 1-all time highest scorer, Nike taps a few of their specific target audience types and gives a young athlete a highlight reel video worthy of the pros.
Nike’s Instagram page showing a video of Caitlin Clark and some comments.
CISCO
With an impressive following of six million on LinkedIn, CISCO’s social media marketing approach reflects their likely target audience of tech professionals who use the company’s products at work. CISCO knows most of this audience consumes their content at work or on breaks, looking for information that helps them grow and uplevel in their careers. This post offers a link to an article on the very timely topic of AI, and includes a bite-sized video to grab attention (and play to the algorithm).
CISCO’s LinkedIn page, featuring a post on AI trends and insights.
Social listening is the practice of tracking latvia business email list conversations your target audience is having about your brand and related topics. This requires looking beyond posts your brand is tagged in, and reading between the lines to analyze what’s really being said. Use the information to refine your target audience into sub-groups and adjust as you go.
A key way to learn how to market to your target audience successfully is by studying brands that are doing it well—whether they’re in the same industry as you or not. Let’s take a look at four standout brands when it comes to target audience marketing.
Nike
Nike’s target audience is made up of athletes, fitness aficionados and sports enthusiasts. The brand often targets specific subgroups, including women in sports and younger athletes. While the majority of their target audience enjoys professional sports, many of them are also big fans of college sports and rising stars on the field and court. In this video celebrating Iowa Hawkeyes basketball player Caitlin Clark becoming the NCAA Division 1-all time highest scorer, Nike taps a few of their specific target audience types and gives a young athlete a highlight reel video worthy of the pros.
Nike’s Instagram page showing a video of Caitlin Clark and some comments.
CISCO
With an impressive following of six million on LinkedIn, CISCO’s social media marketing approach reflects their likely target audience of tech professionals who use the company’s products at work. CISCO knows most of this audience consumes their content at work or on breaks, looking for information that helps them grow and uplevel in their careers. This post offers a link to an article on the very timely topic of AI, and includes a bite-sized video to grab attention (and play to the algorithm).
CISCO’s LinkedIn page, featuring a post on AI trends and insights.