Highlight your differences
Posted: Wed Jan 22, 2025 5:59 am
This is the moment when you must add value to your service. Your business proposal for a marketing agency must offer more than just a service. It must offer a transformation in the client's business.
That said, show them what they gain by hiring you over your competitor. We are attracted to things that are unique, so what is the factor that makes you unique?
For inspiration, also read the following articles on our blog:
Golden Circle: the power of purpose
Value proposition: how to ask the right questions to present it to your customer
How to stand out medicare leads email list in a competitive market
6. Present your success stories
Showcase previous projects, some testimonials and numbers obtained from clients who had the opportunity to do business with your company.
In this sense, it is preferable to publicize successful cases of previous projects with companies in the same segment as the prospect to act as a kind of confirmation that the solution is adherent to its segment.
The development of success stories is an advantageous marketing strategy, since:
states the positive results of its service;
attracts more customers;
confirms realistic results;
increases your credibility.
Therefore, incorporating it into your marketing proposal right after presenting the solution and schedule is the verification of authority that your prospect needed to know that they trust the service you offer.
Want to see a successful case example? Read this report on the use of Agendor as a CRM for distributors , with the case of OGM Distribuidora.
Marketing proposal
7. Address payment terms, amounts and conditions
A marketing proposal, like all commercial proposal formats, needs to have a section dedicated to bureaucracy, such as values and payment methods.
Talking about prices with customers is not an easy task. Companies are often concerned about saving money, which is why they tend to be more resistant to numbers.
However, this stage of the negotiation tends to be more challenging if your prospect does not see the value of your service, and it is precisely for this reason that in the previous items of our step-by-step guide we reinforced the importance of developing a strategy that is personalized and that enhances the gains that the client will obtain.
That said, show them what they gain by hiring you over your competitor. We are attracted to things that are unique, so what is the factor that makes you unique?
For inspiration, also read the following articles on our blog:
Golden Circle: the power of purpose
Value proposition: how to ask the right questions to present it to your customer
How to stand out medicare leads email list in a competitive market
6. Present your success stories
Showcase previous projects, some testimonials and numbers obtained from clients who had the opportunity to do business with your company.
In this sense, it is preferable to publicize successful cases of previous projects with companies in the same segment as the prospect to act as a kind of confirmation that the solution is adherent to its segment.
The development of success stories is an advantageous marketing strategy, since:
states the positive results of its service;
attracts more customers;
confirms realistic results;
increases your credibility.
Therefore, incorporating it into your marketing proposal right after presenting the solution and schedule is the verification of authority that your prospect needed to know that they trust the service you offer.
Want to see a successful case example? Read this report on the use of Agendor as a CRM for distributors , with the case of OGM Distribuidora.
Marketing proposal
7. Address payment terms, amounts and conditions
A marketing proposal, like all commercial proposal formats, needs to have a section dedicated to bureaucracy, such as values and payment methods.
Talking about prices with customers is not an easy task. Companies are often concerned about saving money, which is why they tend to be more resistant to numbers.
However, this stage of the negotiation tends to be more challenging if your prospect does not see the value of your service, and it is precisely for this reason that in the previous items of our step-by-step guide we reinforced the importance of developing a strategy that is personalized and that enhances the gains that the client will obtain.