Ai-powered email campaigns for smart segmentation
Posted: Wed Jan 22, 2025 5:55 am
If your cheat sheet or checklist does that, you’re good to go. Ebooks, guides, and whitepapers an ebook being used as a lead magnet to capture email signups. There are still many people who like more long-form content. Ebooks, guides, and whitepapers. All of them are great lead magnets and can help you grow your email list faster. While putting them together can often take a hefty amount of time or require special software if you want them to look particularly good (I use indesign), their lifespan tends to be very long.
The argument that supports the use rich people data user list of ebooks is that they’re often perceived as more valuable than an infographic or a cheat sheet. Some of the marketers using ebook lead magnets even go as far as to say that their guide is worth several hundred dollars, but this one time they’re giving it away for *free* – in exchange for your email address. That doesn’t necessarily mean that all ebooks have to be very comprehensive. I see plenty of downloadable guides and whitepapers that offer little to no value whatsoever.
But that’s not the approach I would recommend. You should always pay attention to the content you put inside of your lead magnet. You want your new subscribers to be happy about the exchange that they’ve just made. If they don’t, you’ll likely observe high unsubscribe and complaint rates – and this is going to be counterproductive towards your deliverability and success with email marketing. Sadly, we see this quite often for single-message autoresponders, most of which are thank you emails.
The argument that supports the use rich people data user list of ebooks is that they’re often perceived as more valuable than an infographic or a cheat sheet. Some of the marketers using ebook lead magnets even go as far as to say that their guide is worth several hundred dollars, but this one time they’re giving it away for *free* – in exchange for your email address. That doesn’t necessarily mean that all ebooks have to be very comprehensive. I see plenty of downloadable guides and whitepapers that offer little to no value whatsoever.
But that’s not the approach I would recommend. You should always pay attention to the content you put inside of your lead magnet. You want your new subscribers to be happy about the exchange that they’ve just made. If they don’t, you’ll likely observe high unsubscribe and complaint rates – and this is going to be counterproductive towards your deliverability and success with email marketing. Sadly, we see this quite often for single-message autoresponders, most of which are thank you emails.