Personalization vs Surveillance
Posted: Wed Jan 22, 2025 5:54 am
However, an argument for the use of personal information in business is the potential for personalization that it offers. Most people have accepted that their internet searches are being tracked and even the potential that their conversations may be overheard through the internet of things (IoT) technology. Over the last few years, people have noticed more and more that the ads on their phones and laptops are all based on things that they recently talked about or searched.
Although this can be helpful in personalizing the internet experience to be specific to a person’s interests, some people consider this an invasion of privacy and an abuse of their personal search information. Knowing that their information is being tracked by businesses can make people feel uncomfortable, which can even result in backlash for businesses who participate in this type of targeted marketing.
These types of marketing strategies can prove effective due to putting ads out to india phone number resource people who are most likely to be interested in the product or in making purchases. However, it can reflect poorly on a business when customers feel they’re having their information accessed without their consent or knowledge. Therefore, it’s important for companies to find the line between the personalization of user experience and the surveillance of a person.
The connectivity and information age of social media has become a prevalent part of today’s society. Although there are many benefits to social media, these platforms are dramatically shaping our world in unexpected ways. They are still relatively new, and people remain unsure of where exactly the lines are in regards to respecting people’s privacy. However, people can still take preventative measures to protect their own information and what they openly share.
Although this can be helpful in personalizing the internet experience to be specific to a person’s interests, some people consider this an invasion of privacy and an abuse of their personal search information. Knowing that their information is being tracked by businesses can make people feel uncomfortable, which can even result in backlash for businesses who participate in this type of targeted marketing.
These types of marketing strategies can prove effective due to putting ads out to india phone number resource people who are most likely to be interested in the product or in making purchases. However, it can reflect poorly on a business when customers feel they’re having their information accessed without their consent or knowledge. Therefore, it’s important for companies to find the line between the personalization of user experience and the surveillance of a person.
The connectivity and information age of social media has become a prevalent part of today’s society. Although there are many benefits to social media, these platforms are dramatically shaping our world in unexpected ways. They are still relatively new, and people remain unsure of where exactly the lines are in regards to respecting people’s privacy. However, people can still take preventative measures to protect their own information and what they openly share.