Here’s what you should focus on:
Posted: Wed Jan 22, 2025 5:48 am
Brand positioning: Check how your competitors position their brands on social media. Their tone of voice, visual branding and messaging are good places to start.
Content marketing: Take a look at your competitors’ content marketing strategy. Note the types of content they create, the topics they cover and their distribution channels.
Influencer marketing: Analyze the influencer marketing british indian ocean territory b2b leads campaigns your competitors are running. Check who they work with and how they’re promoting it.
To see this in action, let’s look at budget airlines Ryanair and easyJet.
Ryanair’s social presence is all about humor. They take a lighthearted approach toward issues such as customer complaints and even consistently use a plane with a face in most of their videos to make them more fun and engaging.
Ryanair’s brand positioning is all about self-awareness. The video below garnered over 15 million views and 1.4 million likes, is based on the same sentiment.
Ryanair TikTok screenshot
The team knows it’s a budget airline and instead of trying to create an image of luxury, they play on the fact that they know their customers are looking for affordable flights. The consistency and humor build engagement and brand awareness while helping Ryanair stand out from other budget airlines.
easyJet, on the other hand, takes a more serious approach to its social presence. Its content focuses on showcasing its crew and providing travel advice.
Content marketing: Take a look at your competitors’ content marketing strategy. Note the types of content they create, the topics they cover and their distribution channels.
Influencer marketing: Analyze the influencer marketing british indian ocean territory b2b leads campaigns your competitors are running. Check who they work with and how they’re promoting it.
To see this in action, let’s look at budget airlines Ryanair and easyJet.
Ryanair’s social presence is all about humor. They take a lighthearted approach toward issues such as customer complaints and even consistently use a plane with a face in most of their videos to make them more fun and engaging.
Ryanair’s brand positioning is all about self-awareness. The video below garnered over 15 million views and 1.4 million likes, is based on the same sentiment.
Ryanair TikTok screenshot
The team knows it’s a budget airline and instead of trying to create an image of luxury, they play on the fact that they know their customers are looking for affordable flights. The consistency and humor build engagement and brand awareness while helping Ryanair stand out from other budget airlines.
easyJet, on the other hand, takes a more serious approach to its social presence. Its content focuses on showcasing its crew and providing travel advice.