100 visitors came to the site from the advertisement. You paid 50₽ for each.
If the requirements of basic SEO are taken into account when creating a website, the conversion rate to an application will be, for example, 3%. That is, 3 people out of 100 will send an application. The cost of an application in this case is 1,667₽.
If the requirements of basic SEO are not taken into account, the site takes a long time to load, the person does not know how to find the necessary information and place an order. Other problems are possible. In this case, the conversion drops, for example, to 1%. Now out of 100 visitors, only 1 will leave a request. The cost of a visitor will be 5,000₽.
Example of calculating the cost of an application on the unit economics calculator
Calculate the cost of an application in your business using the Promo Expert unit economics calculator. The calculator is available to subscribers of our telegram channel. After subscribing to the channel, the bot will provide access to the calculator.
What is included in the basic SEO settings?
We know that the phrase "basic SEO" or "basic SEO optimization" is incorrect. After all, SEO is the CEO of the company. But we have analyzed search traffic and we know that people often enter incorrect search queries.
We added this text so that those users who do not yet know how to spell SEO correctly can find and read the article.
Basic SEO settings include:
Technical optimization
Internal optimization
External optimization
1. Technical optimization
Incorrect technical settings worsen ranking. Check the bc data europe phone number according to the list below:
1.1. Robots.txt file
The robots.txt file is an instruction for robots visiting the site. The file specifies directives for setting up correct scanning.
Example robots.txt file
1.2. XML sitemap (Sitemap)
An XML sitemap contains URLs to speed up indexing of site pages.