How to Leverage Visuals When Selling on Instagram + Tools to Use
Posted: Wed Jan 22, 2025 5:33 am
Instagram is on a roll. Launched in October 2010, it was late to the party? Facebook launched way back in 2004, and Twitter in 2006. Nevertheless, Instagram has crossed some truly admirable milestones:
It has more than 1 billion monthly active users worldwide, of which 500 million access the app daily.
More than 35% of all online adults use Instagram.
At 2.2%, Instagram's massive user base has the highest engagement rate of all social platforms.
Users spend an average of 53 minutes a day on Instagram, interacting with accounts, scrolling through posts, watching Stories, conversing with friends, and more.
As a business looking to capitalize on Instagram, these numbers must be music to your ears. But wait, there's more:
Eight out of ten (or 80%) of Instagram users actively follow at least one business on the platform.
Engagement with brands on Instagram is 10 times higher than Facebook, 54 times hong kong phone number resource higher than Pinterest, and 84 times higher than Twitter.
60% of users claim to have discovered products on Instagram.
Over a third of Instagram users purchased a product online via their mobile.
So, if you're just starting out selling your custom products and promoting your business on Instagram well, it's about time. If you have your own online store or want to sell on marketplaces like Amazon, you can start selling your products through Instagram.
The platform is perfect for showcasing your products in a good light, acquiring new audiences willing to shop online, and ultimately build a raving fanbase for your brand. The question is: what kind of images should you upload?
While the possibilities are endless, there are three types of images you must upload to manifest yourself as a modern, savvy business:
Product Images
Product images are high-resolution photographs in which the product is highlighted against a pure white backdrop. These images enable your shoppers to focus only on the product without any distractions. And so, make sure to always upload at least one of these (preferably multiple, from different angles) to showcase your product as is. Whether it's an sofa or a bag or a a Tissot watch, your product should shine in these images.
It has more than 1 billion monthly active users worldwide, of which 500 million access the app daily.
More than 35% of all online adults use Instagram.
At 2.2%, Instagram's massive user base has the highest engagement rate of all social platforms.
Users spend an average of 53 minutes a day on Instagram, interacting with accounts, scrolling through posts, watching Stories, conversing with friends, and more.
As a business looking to capitalize on Instagram, these numbers must be music to your ears. But wait, there's more:
Eight out of ten (or 80%) of Instagram users actively follow at least one business on the platform.
Engagement with brands on Instagram is 10 times higher than Facebook, 54 times hong kong phone number resource higher than Pinterest, and 84 times higher than Twitter.
60% of users claim to have discovered products on Instagram.
Over a third of Instagram users purchased a product online via their mobile.
So, if you're just starting out selling your custom products and promoting your business on Instagram well, it's about time. If you have your own online store or want to sell on marketplaces like Amazon, you can start selling your products through Instagram.
The platform is perfect for showcasing your products in a good light, acquiring new audiences willing to shop online, and ultimately build a raving fanbase for your brand. The question is: what kind of images should you upload?
While the possibilities are endless, there are three types of images you must upload to manifest yourself as a modern, savvy business:
Product Images
Product images are high-resolution photographs in which the product is highlighted against a pure white backdrop. These images enable your shoppers to focus only on the product without any distractions. And so, make sure to always upload at least one of these (preferably multiple, from different angles) to showcase your product as is. Whether it's an sofa or a bag or a a Tissot watch, your product should shine in these images.