What is Digital Marketing? [Everything you need to know]
Posted: Wed Jan 22, 2025 5:00 am
You've probably heard about digital marketing on many occasions and have even been told that it is essential for the growth and development of a company. But what is digital marketing in essence?
Digital marketing is essential for any business. Nowadays, when a person wants to search for information about a product, service or brand, they do so through digital media. Whether from the Google search engine or through other channels such as social networks, the user's purchasing journey begins online .
In fact, according to Think with Google, 88% of product searches begin through the famous search engine .
Add to that what has been happening since Azerbaijan Phone Number Lead March 2020 until today. The world as we knew it has changed. So much so that Think with Google once again reveals that in the last two years the use of technology has increased, which in other circumstances would have taken 5 to 10 years .
All of this makes digital marketing a vital element in every company. Now it remains to define what it is.
Digital marketing is simply a term used to describe the set of marketing strategies that allow a brand to connect with its audience digitally.
Starting with Google searches and moving through all the online channels in which the business is present, digital marketing strategies can be deployed in each of these media to increase the visibility of the brand on the Internet, reach more potential customers and thus, sell more products and services .
Thus, blogs , forums, videos, webinars , emails , social media posts, chatbots and all the advertising strategies carried out in these media are part of digital marketing.
Why is digital marketing so important for SMEs?
Traditional marketing is like casting a wide net into the ocean without knowing what you're going to catch. Digital marketing, on the other hand, is like using a fishing rod in the precise spot where you know you'll find the juiciest fish.
Online marketing allows you to get to know your customers, to know what they are looking for and what they want . But that's not all. It also helps you to speak their language, to present your products and services in a totally unique way and, crucially, only to those users who are really interested. It's like shooting an arrow to hit the target.
You can start with a conservative initial budget that is flexible over time . Develop strategies and check the results immediately , seeing what works and what doesn't. Make adjustments based on this without significantly affecting the initial budget.
Because another thing that is very characteristic of online marketing is the possibility of using methods that allow measuring the scope of actions in real time . What we know as digital marketing metrics .
Something key in our days, where the ability to adapt is vital to survive in the market.
Digital marketing also allows you to get to know your audience better , to identify who really buys your products and how they behave. This is one of the benefits of a CRM . Precisely, this is an essential tool in your online marketing actions, since it facilitates customer management.
This, in turn, creates a new way of relating to your audience. Constant conversation between the customer and the brand is one of the hallmarks of digital marketing, as opposed to the one-way communication of traditional marketing strategies.
Digital marketing is essential for any business. Nowadays, when a person wants to search for information about a product, service or brand, they do so through digital media. Whether from the Google search engine or through other channels such as social networks, the user's purchasing journey begins online .
In fact, according to Think with Google, 88% of product searches begin through the famous search engine .
Add to that what has been happening since Azerbaijan Phone Number Lead March 2020 until today. The world as we knew it has changed. So much so that Think with Google once again reveals that in the last two years the use of technology has increased, which in other circumstances would have taken 5 to 10 years .
All of this makes digital marketing a vital element in every company. Now it remains to define what it is.
Digital marketing is simply a term used to describe the set of marketing strategies that allow a brand to connect with its audience digitally.
Starting with Google searches and moving through all the online channels in which the business is present, digital marketing strategies can be deployed in each of these media to increase the visibility of the brand on the Internet, reach more potential customers and thus, sell more products and services .
Thus, blogs , forums, videos, webinars , emails , social media posts, chatbots and all the advertising strategies carried out in these media are part of digital marketing.
Why is digital marketing so important for SMEs?
Traditional marketing is like casting a wide net into the ocean without knowing what you're going to catch. Digital marketing, on the other hand, is like using a fishing rod in the precise spot where you know you'll find the juiciest fish.
Online marketing allows you to get to know your customers, to know what they are looking for and what they want . But that's not all. It also helps you to speak their language, to present your products and services in a totally unique way and, crucially, only to those users who are really interested. It's like shooting an arrow to hit the target.
You can start with a conservative initial budget that is flexible over time . Develop strategies and check the results immediately , seeing what works and what doesn't. Make adjustments based on this without significantly affecting the initial budget.
Because another thing that is very characteristic of online marketing is the possibility of using methods that allow measuring the scope of actions in real time . What we know as digital marketing metrics .
Something key in our days, where the ability to adapt is vital to survive in the market.
Digital marketing also allows you to get to know your audience better , to identify who really buys your products and how they behave. This is one of the benefits of a CRM . Precisely, this is an essential tool in your online marketing actions, since it facilitates customer management.
This, in turn, creates a new way of relating to your audience. Constant conversation between the customer and the brand is one of the hallmarks of digital marketing, as opposed to the one-way communication of traditional marketing strategies.