Creative marketing campaigns – ideas outside the box

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If you do a little research, you will see that there are a lot of well-known and lesser-known brands that have shown how creative marketing campaigns can actually be. These are brands that did something different, took advantage of people's habits and ways of perceiving the message and attracted attention. And attracting attention in the sea of ​​information and competition is what is the biggest challenge of the marketing team today.

We don't know if you've ever thought about the other side, but wouldn't it be interesting to know the number of all those creative campaigns that have been shelved due to a lack of courage? Coming up with a creative campaign may not even be the hardest part of the process. A lot goes into the moment when you have to have the courage to let such a campaign out.

Here we will list three cases where that courage was not lacking, so these south korea phone number lead become perfect examples that show how a creative campaign can save the whole thing.

Creative campaigns and brands that have shown that it can be done differently
The first example is from the book Alchemy – The Incredible Power of Ideas That Don't Make Sense by Rory Sutherland. We highly recommend the book because it perhaps best demonstrates how creativity can and should be used in everything we do. There he cites the campaign for the drug Night Nurse .

How does the story go? Scientists were tasked with creating an effective and powerful cure for colds and flu, and they succeeded. However, with one side effect. The drug caused severe drowsiness. Fearing that such a warning would certainly affect sales, the scientists were already tasked with how and what to change to prevent this side effect from occurring. Then the marketing team saved the day. They changed the story and called the drug Night Nurse, explaining that it was a nighttime drug that was taken before bed. Nothing changed in either the drug or the side effect, only what was considered a side effect that could scare customers has now become an advantage of the drug. Not only will it make you feel better, but you will also sleep easier. Investing in a creative campaign – nothing.



Use what is innate in us as humans to create a creative campaign
The other two examples are from the book "Contagious: Why things catch on" by Jonah Berger , also a recommendation because it leads in the direction of a slightly different way of thinking and creating a message based on our psychological determinants, habits and behavior.

One example he cites there is the introduction of McDonald's McRib. Convinced that it would be the burger that everyone would go crazy for, it was made available across America in all McDonald's restaurants, and it was a complete failure. Demand for it was incredibly low and the only thing left to do was to withdraw the burger from the menu. Before that, one of the heads of the marketing team wanted to try something new. They decided to make the burger available in a limited version in only a certain number of cities . After that, it would be available in another city and so on. The demand became incredible! People were now so crazy about the burger that they couldn't have that they developed apps in which they would tell each other where the burger was available. Interesting, isn't it? Investment in a creative campaign – nothing.



You can be creative in anything.
We'll list the following campaign purely as proof that you can be creative with anything. For example, the "Will it Blend" campaign of the Blendtec company is one of the most creative campaigns, a product that is not the most creative in itself. It was a blender whose advantage was strength. Compared to other blenders, it was more expensive, and the message had to be sent that it was because of its quality.

Without a big budget, the campaign started with a video in which they put various objects in a blender, which the device easily turns into a threshold. One of the most viewed videos was posted 13 years ago in which they blended an iPad . The video received an incredible 19M views. Do you know what the cost of a 30-second advertisement on television in a program watched by 19M people is? Neither do we, but it's millions of dollars. The investment in this creative campaign – almost nothing. The investment here would be for all those great products that are blended, but compared to the advertising costs, nothing.