Creativity to build loyalty
Posted: Wed Jan 22, 2025 4:20 am
When we think of creative strategies, we almost always think of some incredible advertising campaign with catchy copy and a really good message that has also been executed from an artistic point of view in an impeccable manner.
Generally speaking, we tend to always think of acquisition strategies when we talk about creativity. However, if there is something more important than attracting clients and users, it is quality directors email lists retaining them. If we want our business to grow constantly, it is crucial to retain those who have become our clients. And to do this we need to provide them with value and make them feel supported by our company; let them know that we care about offering them the best possible service. Of course, all this will be impossible if our product is not of quality.
You've probably already read this in a thousand other blogs, or so. The "problem" with all this is that it shouldn't even be necessary to say it anymore. It should be taken for granted. It's like the issue of sustainable commitment by companies. There was a time when it was different and innovative to say that you were committed to the environment by doing x actions. And communicating it correctly meant that you gained points with your clients (if they were a target that valued this type of issues, of course). But this is no longer perceived as added value and is starting to be considered an obligation that every company should comply with, so although it is still necessary to communicate it, we should not revolve our strategy around this.
Generally speaking, we tend to always think of acquisition strategies when we talk about creativity. However, if there is something more important than attracting clients and users, it is quality directors email lists retaining them. If we want our business to grow constantly, it is crucial to retain those who have become our clients. And to do this we need to provide them with value and make them feel supported by our company; let them know that we care about offering them the best possible service. Of course, all this will be impossible if our product is not of quality.
You've probably already read this in a thousand other blogs, or so. The "problem" with all this is that it shouldn't even be necessary to say it anymore. It should be taken for granted. It's like the issue of sustainable commitment by companies. There was a time when it was different and innovative to say that you were committed to the environment by doing x actions. And communicating it correctly meant that you gained points with your clients (if they were a target that valued this type of issues, of course). But this is no longer perceived as added value and is starting to be considered an obligation that every company should comply with, so although it is still necessary to communicate it, we should not revolve our strategy around this.