Also, links can be used to direct to a section with a specific product or highlight a promotion.
B. Promotions, discounts, contests
Experience shows that information about any special offers and activities should be placed on a picture using a large font. This works 2-3 times better than simply explaining the terms in text in the letter.
And don't forget to tell about the promotion in the subject line!
D. Letter Content
When creating a content plan for email marketing, it is very important to alternate between sales and useful content. We divide all content into three groups:
Informational
Useful
Selling
Information letters are everything that amazon phone number data around and inside the company, this is news.
Useful letters are our expert information, something that can be applied in practice, we want to save for the future. Instructions, checklists, tips.
Sales letters, of course, inform about the product, about promotions, discounts, special offers.
In what proportion should these three types of content be maintained in the email marketing of a B2B company? Approximately equal, but you need to take into account the specifics of the business. For example, if you sell complex equipment, then you have a lot of expert information that the buyer needs, and useful content can take up half of the letters or even more. If the market feature is frequent price changes, then you often send sales letters with commercial information, etc.