Page 1 of 1

Chinese cross-border e-commerce SHEIN had already begun to expand

Posted: Tue Jan 21, 2025 10:09 am
by mmehedi*#
Noon is the second largest foreign trade e-commerce platform in the Middle East. It was founded in 2016 by UAE entrepreneurs and Saudi Arabian sovereign investment funds with a joint investment of US$1 billion and officially launched in January 2017. The platform aims to become the "Amazon" and "Alibaba" in the Middle East, providing a variety of categories of goods such as fashion, electronics, beauty products, household goods, etc. Its main sites are located in the UAE, Saudi Arabia and Egypt.



Currently, Amazon and Noon both have egypt whatsapp number database their own logistics, supply chain systems and self-operated payment models, making them the two giants in the Middle East e-commerce market.

As early as 2015, in the Middle East, relying on its supply chain advantages and occupying a place by positioning itself as a "fashion e-commerce". In the Middle East, influencer marketing and live streaming have great potential, and TikTok has also developed rapidly in the Middle East and has become a popular social media platform. In Saudi Arabia, almost everyone over the age of 18 is using TikTok, which makes TikTok an important platform for brand marketing.