Who is using Instagram Threads?
Posted: Tue Jan 21, 2025 9:40 am
Threads is one of the newest platforms to enter the social landscape and brands are already trailblazing by adding their spin on the app. Businesses must consider how to use Threads to shape a new user experience and support their overall Instagram marketing strategy. In this article, we’ll explore the connection between the two platforms and show you how to use Instagram Threads for business.
What is Instagram Threads?
Threads is a text-based social messaging platform focused on fostering authentic conversations. Threads was developed by Meta’s Instagram team and launched on July 5, 2023. One of the platform’s unique features is the ability to create a Threads account on Instagram without leaving the app. Signing up for Threading on Instagram is part of Meta’s plans for incorporating the platform into the fediverse, also known as decentralized social networks.
A post from Sprout Social's profile on Threads. The post hungary b2b leads asks for ways to keep creative juices flowing for social content and people respond to the thread.
With a 500-character word count and the ability to share text, images and links, Threads is primed for interaction and sparking conversation.
In Meta’s Q4 2023 earnings call, Mark Zuckerberg announced Threads has over 130 million monthly active users. According to Data.ai, India, Brazil, Japan, Mexico and the United States lead the way in app downloads. SensorTower data shows 37% of users fall into the 18-24 age range.
As more users sign up for Threads via their Instagram accounts, marketers should consider how to take advantage of the emerging platform through testing and experimentation.
How to create an Instagram Threads account
Follow these steps to create a Threads account:
If you already have an Instagram account, go to your profile and click the Threads logo. From here you can download the app and continue the registration process. You can also download the Threads app from the App Store or Google Play Store.
The top of an Instagram profile page with navigation icons for Threads on the right, next to the create content and settings icons.
2. When the Threads app opens, you’ll be prompted to log in with Instagram. If you have multiple Instagram profiles, you can toggle between them and link each to separate Threads accounts. Simply click Switch Accounts at the bottom of the screen.
A mobile screen displaying the login page for the Threads app. There are "log in" and "switch accounts" buttons at the bottom of the screen.
What is Instagram Threads?
Threads is a text-based social messaging platform focused on fostering authentic conversations. Threads was developed by Meta’s Instagram team and launched on July 5, 2023. One of the platform’s unique features is the ability to create a Threads account on Instagram without leaving the app. Signing up for Threading on Instagram is part of Meta’s plans for incorporating the platform into the fediverse, also known as decentralized social networks.
A post from Sprout Social's profile on Threads. The post hungary b2b leads asks for ways to keep creative juices flowing for social content and people respond to the thread.
With a 500-character word count and the ability to share text, images and links, Threads is primed for interaction and sparking conversation.
In Meta’s Q4 2023 earnings call, Mark Zuckerberg announced Threads has over 130 million monthly active users. According to Data.ai, India, Brazil, Japan, Mexico and the United States lead the way in app downloads. SensorTower data shows 37% of users fall into the 18-24 age range.
As more users sign up for Threads via their Instagram accounts, marketers should consider how to take advantage of the emerging platform through testing and experimentation.
How to create an Instagram Threads account
Follow these steps to create a Threads account:
If you already have an Instagram account, go to your profile and click the Threads logo. From here you can download the app and continue the registration process. You can also download the Threads app from the App Store or Google Play Store.
The top of an Instagram profile page with navigation icons for Threads on the right, next to the create content and settings icons.
2. When the Threads app opens, you’ll be prompted to log in with Instagram. If you have multiple Instagram profiles, you can toggle between them and link each to separate Threads accounts. Simply click Switch Accounts at the bottom of the screen.
A mobile screen displaying the login page for the Threads app. There are "log in" and "switch accounts" buttons at the bottom of the screen.