Understand audience sentiment

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a Twitter/X interaction between a customer and Wendy portugal b2b leads ’s where the customer complimented a team member at a local restaurant.

You won’t have to worry about losing track of trends in customer sentiment or experience. Social monitoring makes sure you always know what your audience thinks and feels. Sentiment can change quickly and be affected by‌ small moments. That’s why monitoring conversations on social media can give you a heads up if the winds are changing.

Based on context in a particular conversation, you can also glean insight into why sentiment about your brand is the way it is. Though surveys can be useful, social monitoring gives you a timely in-depth framework for what is driving customer sentiment.

Maximize social media campaign insights
Social campaigns require a lot of creative thinking and tactical work to be successful, and you want to show their impact as clearly as possible. Social monitoring strengthens your campaign reporting and gives you additional information you won’t get from analytics alone. Customers will post reactions to campaigns and candidly share their thoughts, which can add qualitative context to your collected insights.