Overview of social media trends in Europe
Posted: Tue Jan 21, 2025 9:10 am
Stricter social media regulations
Under its Digital Services Act (DSA), greece b2b leads the European Union is putting more regulatory pressure on social media platforms. The new law aims to safeguard users’ rights. It includes special protections for children and prohibits targeted ads that use personal data like race, ethnicity and political views. The law also requires platforms to mitigate the spread of false information.
Platforms vary in popularity
Different regions have different social media preferences, and Europe is no different. For example, Facebook is the most popular platform in the US and Europe. It holds nearly 80% (79.41%) of the European social media market, compared to less than half (46.57%) of the market share in the US.
Additionally, Americans have more diverse social media preferences, with Pinterest (18.74%), Instagram (13.26%) and X (formerly known as Twitter) (11.57%) holding significant market share. In Europe, Instagram accounts for 7.91% of the market, followed by X at 4.04% and Pinterest at 3.83%.
The European market is quite diverse
While 59% of EU individuals reported using social networks in 2023, the amount varies by country. Denmark had the highest percentage of people using social networks at 91%, followed by Cyprus (83%) and Hungary (81%).
The lowest percentages were in France (44%), Germany (49%) and Italy (53%). Germany particularly stands out considering its Western European neighbors. According to Pew research, about two-thirds or more of people in Belgium, France, Italy, Spain, Sweden and the United Kingdom use social media.
Under its Digital Services Act (DSA), greece b2b leads the European Union is putting more regulatory pressure on social media platforms. The new law aims to safeguard users’ rights. It includes special protections for children and prohibits targeted ads that use personal data like race, ethnicity and political views. The law also requires platforms to mitigate the spread of false information.
Platforms vary in popularity
Different regions have different social media preferences, and Europe is no different. For example, Facebook is the most popular platform in the US and Europe. It holds nearly 80% (79.41%) of the European social media market, compared to less than half (46.57%) of the market share in the US.
Additionally, Americans have more diverse social media preferences, with Pinterest (18.74%), Instagram (13.26%) and X (formerly known as Twitter) (11.57%) holding significant market share. In Europe, Instagram accounts for 7.91% of the market, followed by X at 4.04% and Pinterest at 3.83%.
The European market is quite diverse
While 59% of EU individuals reported using social networks in 2023, the amount varies by country. Denmark had the highest percentage of people using social networks at 91%, followed by Cyprus (83%) and Hungary (81%).
The lowest percentages were in France (44%), Germany (49%) and Italy (53%). Germany particularly stands out considering its Western European neighbors. According to Pew research, about two-thirds or more of people in Belgium, France, Italy, Spain, Sweden and the United Kingdom use social media.